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BeerBoard: Beer Fumbles NFL Opening Weekend 2025; Draft -7%, Package -8%

BeerBoard: Beer Fumbles NFL Opening Weekend 2025; Draft -7%, Package -8%

The return of professional football didn’t result in a boost to on-premise beer trends, contrary to years past. Opening weekend of the 2025 NFL season (September 4-7) led to high-single-digit declines in both draft beer (-7.3%) and packaged products (-8.3%) compared to 2024 opening weekend (September 5-8), according to on-premise tech and insights firm BeerBoard.

BeerBoard Q2 On-Premise Report: Beer Down -5.7% on Draft, -9.3% in Package

BeerBoard Q2 On-Premise Report: Beer Down -5.7% on Draft, -9.3% in Package

If recent off-premise scan data has been a bummer lately, don’t expect the on-premise to deliver optimism either. Beer volumes at bars and restaurants have declined mid- to high-single digits on draft (-5.7%) and in package (-9.3%) year-over-year (YoY) during the second quarter of 2025, according to on-premise data firm BeerBoard.

BeerBoard: Memorial Day Weekend Flops in the On-Premise

BeerBoard: Memorial Day Weekend Flops in the On-Premise

Memorial Day weekend (May 23-26) and the kick off of the summer selling season in bars and restaurants started slow, with year-over-year (YoY) total bev-alc dollar sales declining 4.4%, according to on-premise retail data tracker BeerBoard.

BeerBoard: March Madness Delivers Draft Declines vs 2024, Increases vs St. Patrick’s Day

BeerBoard: March Madness Delivers Draft Declines vs 2024, Increases vs St. Patrick’s Day

March Madness did indeed extend March Sadness (readers of Brewbound’s weekend newsletter will get the reference). Draft volume during the opening weekend of the NCAA men’s and women’s basketball tournaments declined -5.8% compared to the same weekend in 2024, according to on-premise data firm BeerBoard, which reviewed nationwide sales during the March 20-23, 2025, weekend and compared to March 21-24, 2024.

BeerBoard: St. Patrick’s Day Draft Volume -12.7% Nationwide

BeerBoard: St. Patrick’s Day Draft Volume -12.7% Nationwide

St. Patrick’s Day weekend wasn’t necessarily lucky for purveyors of draft beer, according to on-premise data firm BeerBoard, which published its annual recap of bev-alc performance at bars and restaurants during the holiday.

Keys to the On-Premise: Efficiency, Profitability and Frictionless Transactions

Keys to the On-Premise: Efficiency, Profitability and Frictionless Transactions

The on-premise channel – including bars, restaurants, event venues and more – is primed to provide growth for beer. The key for suppliers and distributors to capitalize on that opportunity is to understand what retail operators are prioritizing, including profitability and efficiency, according to Levy Restaurants director of beverage analytics and strategy Scott Brown and BeerBoard chief strategy officer Brandy Rand.

BeerBoard: On-Premise Sales Increase for Second Consecutive Period

BeerBoard: On-Premise Sales Increase for Second Consecutive Period

On-premise beer performance held strong last weekend (March 24-27) – a week after elevated St. Patrick’s Day sales – with a +4.1% increase in rate of sale (ROS) nationally compared to the prior period (March 10-13), according to the market research firm BeerBoard.