Beer Release

Check out news items initially reported in the Brewbound Insider Newsletter, including headlines from InvestBev, Boston Beer, Stateside Brands and more.

Short’s Brewing is giving beer buyers a reason to do their holiday shopping early. The Michigan craft brewery has struck a multiyear licensing deal with Warner Brothers for the intellectual property to National Lampoon’s Christmas Vacation, which Short’s will use to launch a variety 12-pack later this year.

Check out news items initially reported in the Brewbound Insider Newsletter, including headlines from Stateside Brands, BERO and more.

In the midst of a summer of hard sports drinks and the revitalization of light beer, Goose Island is hoping to steer the conversation toward dark, moody imperial stouts for at least a little bit. The Anheuser-Busch InBev-owned craft brewery has revealed its dessert-laden 2026 Bourbon County Brand Stout (BCBS) lineup. The barrel-aged stout family is traditionally released on Black Friday (November 27 this year).

Check out these news items, initially reported in the Brewbound Insider Newsletter April 13-15, including headlines from Constellation Brands, Anheuser-Busch InBev, Garage Beer and more.

Check out new products initially reported in the Brewbound Insider Newsletter March 9-11, including offerings from Samuel Adams, Blake’s Beverage, Stateside and more.

Job cuts at Diageo; Michelle St. Jacques’ landing spot; Victoria and Pacifico’s new lead; Sierra Nevada’s next Little Thing; Modelo’s new creative; and Allagash and Russian River’s enduring friendship.

Von Ebert Brewing has spent the past five years playing catch up with demand. The Portland, Oregon-based company began in 2018 as a family-founded brewpub seeking to bring fresh German-inspired beers to the Pacific Northwest.

Check out these news items initially reported in the Brewbound Insider Newsletter, including updates from Providence Brewing, Rupee Beer, Pabst Blue Ribbon and more.

Sierra Nevada’s 2026 strategy revolves around a “core four” philosophy involving its top brands, while supplementing its flagships with strategic additions, leaders of the Chico, California-headquartered craft brewery shared last week during a virtual distributor presentation.

The notion of dessert is threaded throughout this year’s Bourbon County Brand Stout (BCBS) lineup from Anheuser-Busch InBev-owned Goose Island.

New Belgium is still feeling the effects of Hurricane Helene almost one year after the deadly storm devastated western North Carolina. Even as the company’s Asheville production facility has come back online, New Belgium is dealing with tough decisions made in the aftermath.

Boston Beer revealed a new 10-year sponsorship deal with the Boston Red Sox last Friday for its Samuel Adams brand; Spirits giant Proximo has shifted its California distribution to Breakthru Beverage, which it is with already in CO, MO and NV; New Belgium alum Ramon Tamayo joined Calicraft (Walnut Creek, CA) as head brewer in May; and more headlines

TRVE Brewing to close; Australian PE firm bids $3.75M for Alamo Beer; Trump delays tariff implementation until August; Patagonia and Deschutes update packaging, plan to launch co-branded IPA; Beer Institute/Morning Consult survey results.