Beer Release

New Belgium is still feeling the effects of Hurricane Helene almost one year after the deadly storm devastated western North Carolina. Even as the company’s Asheville production facility has come back online, New Belgium is dealing with tough decisions made in the aftermath.

Boston Beer revealed a new 10-year sponsorship deal with the Boston Red Sox last Friday for its Samuel Adams brand; Spirits giant Proximo has shifted its California distribution to Breakthru Beverage, which it is with already in CO, MO and NV; New Belgium alum Ramon Tamayo joined Calicraft (Walnut Creek, CA) as head brewer in May; and more headlines

TRVE Brewing to close; Australian PE firm bids $3.75M for Alamo Beer; Trump delays tariff implementation until August; Patagonia and Deschutes update packaging, plan to launch co-branded IPA; Beer Institute/Morning Consult survey results.

There’s a big change coming to this year’s Bourbon County Brand Stout (BCBS) release: It’s getting smaller. Goose Island will package Original BCBS in 4-packs of 10 oz. bottles.

Hollywood star Tom Holland’s new non-alcoholic (NA) beer brand Bero debuts today with three styles, backed by consumer product-centric investment firm Imaginary Ventures and led by CEO John Herman, an energy drink veteran with 20 years of experience.

Deschutes Brewery is betting big on non-alcoholic (NA) beer. The Bend, Oregon-headquartered craft brewery announced today the national launch of Fresh Squeezed NA IPA, an offshoot of its flagship alcoholic IPA offering.

The Gambrinus Company is attempting to carve out its own slice of the growing non-alcoholic (NA) beer pie with a line of NA Shiner offerings.

Happy Thursday! No, we haven’t mixed our days up. Happy Thursday is a new spiked refresher from Molson Coors, announced today.

Revolution Brewing is getting into the non-alcoholic (NA) beverage game. The Chicago-based craft brewery has launched Super-Zero sparkling hop water, its first NA offering.

Bell’s Brewery fans across the country can now stay in the Oberon spirit through the colder months, with Oberon Eclipse, a nationally distributed fall and winter seasonal.

Cue DJ Khaled’s “another one.”

The trend of craft breweries extending their flagship beers continues. The latest is Monster-owned CANarchy’s Oskar Blues Brewery, which has extended its Dale’s Pale Ale.