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Bart Watson: If You’re Trying to Ride Out This Wave, ‘You Should Probably Reconsider’

Bart Watson: If You’re Trying to Ride Out This Wave, ‘You Should Probably Reconsider’

Anyone looking for an answer to when craft’s current era of compounding hurdles and declines will come to an end received a reality check Wednesday during Brewers Association (BA) president and CEO Bart Watson’s state of the industry address, held at the start of Day 2 of the Craft Brewers Conference (CBC) in Indianapolis.

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Craft Navigating a ‘Perfect Storm’ of Waning Consumer Demand, Distributor Disinterest and Dried-Up Draft Sales

Craft Navigating a ‘Perfect Storm’ of Waning Consumer Demand, Distributor Disinterest and Dried-Up Draft Sales

Craft beer has entered “no to negative growth territory,” Brewers Association (BA) chief economist Bart Watson said during a year-end webinar last week. “We were in double-digit growth as recently as 2014, 2015, and then we moved into kind of a more developed, slow, single-digit growth rate,” Watson said. “COVID hit, and we had the worst year in craft history in 2020 with a partial bounce back in 2021.