Just like the Kansas City Chiefs, draft beer also took an L in Super Bowl LIX. Draft beer volume declined -4.6% nationwide on Super Bowl Sunday, according to on-premise insights firm BeerBoard.
The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.
Anheuser-Busch InBev (A-B) recorded double-digit shipments and depletions declines for its U.S. business in 2023, drawing to a close a tumultuous year for the company, A-B reported today.
Beer category dollar sales were roughly flat (-0.3%) to start the year at off-premise retailers tracked by market research firm Circana. Sales reached $2.854 billion at multi-outlet grocery, mass retail and convenience stores (MULO+C) in the first four weeks of 2025, through January 26.
Super Bowl LIX attendees will have a choice of “American” lagers – as opposed to “domestic” beers at the Caesars Superdome on Sunday. The switch follows Anheuser-Busch InBev U.S. CEO Brendan Whitworth’s call for “domestic” beers to be reclassified as “American” beers in a 600-word missive to distributors earlier this week, first reported by Beer Business Daily.
Anheuser-Busch InBev (A-B) has reached an agreement with Bellingham, Washington-headquartered Sound Beverage Distributors to acquire brand rights to A-B’s portfolio and other products.
Anheuser-Busch is still gunning for a share of the energy drink segment, announcing today a new partnership with sports nutrition business 1st Phorm to launch a RTD energy line.
Pabst Brewing Company has tapped Anheuser-Busch InBev (A-B) to help contract brew its beer, the company announced today.
There are four “winds of change” impacting consumers’ bev-alc purchasing decisions, and Anheuser-Busch InBev (A-B) believes it has the brands to speak to all four of those trends, according to A-B U.S. chief commercial officer Kyle Norrington.
The pub at Cisco Brewers’ complex in Portsmouth, New Hampshire, has closed, the brand announced last week.
In a continuation of last month’s trends, 15 of the top 25 beer category vendors have recorded dollar sales and volume declines year-to-date (YTD) through November 3, according to market research firm Circana.
Today’s Q3 earnings by Anheuser-Busch InBev (A-B) were less spooky than last Halloween’s results, with the company’s total U.S. trends now returning to patterns similar to those before the 2023 Bud Light boycott.
Anheuser-Busch InBev is tapping into the equity of one of its biggest brands for its next adult non-alcoholic beer play: Michelob Ultra Zero.
Anheuser-Busch InBev (A-B) has reached agreements to sell wholly owned distributor branches in Massachusetts and Ohio to independent A-B distributors in each state, the company announced today.
Anheuser-Busch InBev’s (A-B) U.S. shipments (sales to wholesalers) and depletions (sales to retailers) remained in the red in Q2 2024 as the company cycled the double-digit declines from this time last year, when the conservative-led boycott of Bud Light began following a promotion with Dylan Mulvaney, a social media influencer who is transgender..
New Belgium will take over production of Kirin Ichiban and Kirin Light in the U.S. when the Japanese lager brand’s contract brewing agreement with Anheuser-Busch InBev (A-B) expires later this year, New Belgium announced today. New Belgium is a subsidiary of Kirin-owned, Australian-based Lion.
Anheuser-Busch InBev’s (A-B) trends continue to improve in the latest monthly off-premise scans report from market research firm Circana. Meanwhile, positive growth trends for Molson Coors and Constellation Brands – the two largest gainers from A-B’s declines – decelerated, according to data through May 19.
