INSIDER’S Week in Beer: Real American Jeer 👎: Hulk Hogan Gets Booed

INSIDER’S Week in Beer: Real American Jeer 👎: Hulk Hogan Gets Booed

Welcome to the beer biz, TKO. Yes, on the day that the owner of the WWE (and UFC) announced that it became a minority investor in Real American Beer, the beer’s top spokesperson had a … less than favorable launch night appearance on NETFLIX WWE RAW.

Circana: 2024 Beer Sales -0.6%, Volume -2.6%; Sales Top $45.65 Billion

Circana: 2024 Beer Sales -0.6%, Volume -2.6%; Sales Top $45.65 Billion

Off-premise total beer category sales topped $45.65 billion in 2024, a -0.6% decline year-over-year (YoY), according to 52-week data through December 29 shared by market research firm Circana. Total beer dollar sales declined more than $268.7 million compared to 2023.