This report, which provides an on-premise beer & beyond beer update, features exclusive content created just for our Brewbound Insider audience!

Tilray Brands will launch several hemp-derived Delta-9 THC beverages in “key markets across the U.S.” starting in October, the company announced today. The Canadian cannabis firm has formed a new business unit, Tilray Alternative Beverages, for its Delta-9 beverage portfolio, which includes mocktails, seltzers and sparkling drinks made with hemp extracts.

Ready-to-drink (RTD) mimosa and sangria producer Ohza has been acquired by FX Matt, the companies announced today. The acquisition brings a wine-based offering to FX Matt’s growing stable of RTD and beyond beer brands, which includes McKenzie’s Hard Cider, ‘Merican Mule spirits-based RTDs and Right Coast Spirits vodka- and tequila-based RTDs.

Middle-tier leaders from across the country will give a pulse check on industry trends during the Brewbound Live business conference December 11 and 12 in Marina del Rey, California.

Last year’s overall craft volume decline was felt more acutely in the Midwest than other regions, according to a recent report from Brewers Association (BA) staff economist Matt Gacioch.

Happy Oktoberfest, everyone 🍻! Beer’s favorite annual celebration (sorry, Arbor Day) kicks off today in Germany, and probably also wherever you see anyone in ill-fitting lederhosen. My enthusiasm may have gotten the best of me at the bottle shop last weekend in preparation … but I argue this is totally normal to have in your fridge.

IPA drinkers in Connecticut and Delaware have boosted the style to have the largest share of craft off-premise dollars in the country, according to a recent report from Brewers Association (BA) staff economist Matt Gacioch.

Anheuser-Busch InBev is tapping into the equity of one of its biggest brands for its next adult non-alcoholic beer play: Michelob Ultra Zero.

Remember black out rage gallons a.k.a. BORGs? The gallon jugs college students were bringing to parties last year with a mix of water, electrolytes and handwritten punny names written on the front?

The latest data set from NIQ showed a modest improvement in sales declines for total bev-alc in the two-week period before September 7, which included a tepid Labor Day weekend, according to analysis from Goldman Sachs Equity Research.

In a move set to impact “thousands of customers,” American Canning today halted operations at its Aluminum Toyo Ultimate Can (aTULC) manufacturing plant in Texas, abruptly ending an innovative first-in-the-nation packaging partnership that had attracted significant interest from ready-to-drink cocktail and energy drink makers.

Brewers Association (BA) staff economist Matt Gacioch examined the Federal Reserve’s half-point rate cut on Wednesday and the potential impact for small businesses, including craft breweries. Major media outlets have described the rate cut as “jumbo-sized.”

Jack Daniel’s Country Cocktails Hard Tea is now available nationwide, following a six-month test period in select markets.

Several new high ABV offerings are on their way to convenience store doors in 2025. The Brewbound team discusses the latest slate of offerings from Molson Coors that trades on three of their established brands: Blue Moon Extra, Topo Chico Max and Simply Spiked Bold.