More Super Bowl LIX viewers plan to buy beer than other bev-alc options for their game-watch celebrations, according to consumer research firm Numerator.

Spirit suppliers got a brief reprieve when President Donald Trump delayed tariffs with Mexico and Canada on Monday, but the threat of a trade war has still hampered the growth outlook for one of the industry’s biggest players. Meanwhile, Guinness continues to be a bright spot in Diageo’s portfolio, achieving its eighth consecutive half of double-digit growth, delivering +17% organic net sales growth in the period.

Absolut is expanding both its ready-to-drink (RTD) and ready-to-serve (RTS) cocktail lines, announcing several new flavor additions, including an expansion of its co-branded partnership with cranberry giant Ocean Spray.

Ball Corporation’s full-year earnings call proved eventful, with the world’s largest can manufacturer announcing plans to build a new dual-line can manufacturing facility in Oregon, as well as acquire a Florida manufacturer in a $160 million deal.

Beer wholesalers remained neutral on beer to kick off 2025, according to the latest Beer Purchasers’ Index (BPI) from the National Beer Wholesalers Association (NBWA).

Resealable packages, smaller sizes and non-carbonated beverages are among the hot bev-alc trends Total Wine & More’s senior leadership team are watching in 2025.

Three state guilds are kicking off 2025 with new leaders: the Brewers Guild of New Jersey, the Wisconsin Brewers Guild and the Tennessee Craft Brewers Guild.

Let’s start this week’s newsletter with a PSA going out to all Greek yogurt magnates, or anyone else out there with $1.75M in their wallet who wants to own a legendary San Francisco beer bar.

President Donald Trump announced plans to levy 25% tariffs on goods imported from Mexico and Canada, as well as 10% additional tariffs on China over the weekend. However, duties on goods imported from Mexico received a one-month reprieve on Monday following a border security deal.

Regardless of whether the Philadelphia Eagles or the Kansas City Chiefs take home the Vince Lombardi Trophy this weekend, beer is poised to be the real winner of Super Bowl LIX, according to Bump Williams Consulting’s latest monthly report.

Meet Brewbound Pitch Slam winner Hurray’s Girl Beer; FIFCO Rrvamps Seagram’s Escapes; news from Molson Coors, Fair State & Night Shift; Owl’s Brew collabs with Chelsea Handler.

While consumers were optimistic about their Dry January plans in December, those plans quickly changed for some, according to the latest report from CGA, the on-premise arm of market research firm NIQ.

For most folks, October is the time to bring old sweaters out of storage, indulge in pumpkin-flavored everything and grab a last-minute Halloween costume. For Schilling Hard Cider, October is its Super Bowl.

Molson Coors Beverage Company is getting in on the mixer set with a new strategic partnership with Fever-Tree, taking an 8.5% minority stake in the business and granting the alcohol giant exclusive U.S. commercialization rights to the premium brand beginning February 1.