🎙️ Get to Know Hurray’s Girl Beer

🎙️ Get to Know Hurray’s Girl Beer

Meet Brewbound Pitch Slam winner Hurray’s Girl Beer; FIFCO Rrvamps Seagram’s Escapes; news from Molson Coors, Fair State & Night Shift; Owl’s Brew collabs with Chelsea Handler.

Molson Coors Strikes Strategic Deal with Fever-Tree, Takes 8.5% Stake

Molson Coors Strikes Strategic Deal with Fever-Tree, Takes 8.5% Stake

Molson Coors Beverage Company is getting in on the mixer set with a new strategic partnership with Fever-Tree, taking an 8.5% minority stake in the business and granting the alcohol giant exclusive U.S. commercialization rights to the premium brand beginning February 1.

January 2025 Beverage Category Review – 3Tier Beverages via NIQ

January 2025 Beverage Category Review – 3Tier Beverages via NIQ

For the 2024 calendar year, dollar trends have stabilized somewhat for wine (-2.8%) and beer (-0.7%). Spirits experienced a significant slowing of growth in 2024 in off-premise channels, with essentially flat dollar growth (+0.2%). Read the full report.

Connecticut, Alaska Mull Bills to Expand Alcohol Health Warnings

Connecticut, Alaska Mull Bills to Expand Alcohol Health Warnings

Days after the former U.S. surgeon general called for cancer risk warning labels to be placed on alcoholic beverages, two state Legislatures are considering bills that would expand cancer warnings for bev-alc consumers.