Tilray Ceases Large-Scale Production at Revolver; Boston Beer Boosts Executive Pay +3%-8%; DISCUS: 2024 Spirit Sales Flat; People Moves at the BA and Mass Brewers Guild; Circana: Bev-Alc in Red Ahead of Super Bowl; ‘We’re Confusing the Hell Out of Shoppers.’
Tilray Brands is moving large-scale production from Revolver Brewing’s facility in Granbury, Texas, to other facilities, the company confirmed in a statement to Brewbound. Revolver’s Texas location “will continue to operate, focusing on unique and innovative brews, and the taproom will remain open.”
The Distilled Spirits Council of the United States (DISCUS) in its annual economic briefing on Tuesday warned that the declining U.S. spirits market will likely continue to face challenges for the foreseeable future.
Boston Beer Company executives will receive raises between +3% and +8%, 95% of their allocated bonus pool in 2025, and restricted stock units (RSUs) according to an 8-K form filed with the U.S. Securities and Exchange Commission on February 11.
American bev-alc suppliers are still in the crosshairs of a trade war. On Sunday, President Donald Trump reignited trade tensions with the European Union, threatening to bring back policies that hit American spirits exports hard in his first term.
Craft’s rolling four-week losses improved to start 2025, according to the most recent report from market research firm Circana. The segment’s off-premise dollar sales declined -3.1% and volume, measured in case sales, declined -4.6% in the four-week period ending January 26 (L4W) at multi-outlet grocery, mass retail and convenience stores (MULO+C). That marked an improvement over the prior four-week period (through December 29, 2024), when craft dollars declined -5.1% and volume declined -6.5%.
Non-alcoholic beer maker Athletic Brewing Company has struck a multi-year sponsorship deal with Live Nation to make its beer available in 117 concert venues and at four major music festivals.
Total Wine & More shared its list of the top brands sold in its Kansas City and Philadelphia area stores for the Super Bowl. Home-market brand families – Boulevard in Kansas City and Surfside in Philly – topped the lists in their respective cities.
Regardless of who wins the big game tomorrow, Kansas City is clearly coming out ahead – at least in terms of how much money they’ll have left after party shopping. Here is the average price of a sixer in each city …
The beer industry has a data problem, and it’s not gloomy scans – it’s what data the industry is paying attention to (and not), and the assumptions being made, according to Lester Jones, chief economist and VP of analytics at the National Beer Wholesalers Association.
Super Bowl LIX attendees will have a choice of “American” lagers – as opposed to “domestic” beers at the Caesars Superdome on Sunday. The switch follows Anheuser-Busch InBev U.S. CEO Brendan Whitworth’s call for “domestic” beers to be reclassified as “American” beers in a 600-word missive to distributors earlier this week, first reported by Beer Business Daily.
With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.
Another major spirits group has blamed geopolitical instability for cutting its sales outlook.
Total U.S. beer supply ended 2024 down -1.8%, the Beer Institute (BI) reported Wednesday in the trade group’s latest round of economic reports.
