Boston Beer Debuts New Session Lager at GABF

Boston Beer Debuts New Session Lager at GABF

Each year, during the Great American Beer Festival in Denver, Colo., Boston Beer Company invites members of the media to be among the first to taste its new focus items. The latest? A 4.7 percent ABV lager, called Sam ’76, that is brewed with craft’s most en vogue hops — cascade, citra, mosaic, simcoe and galaxy – and fermented with both lager and ale yeast strains.

Craft Beer Guild to Again Appeal $2.6 Million ‘Pay-to-Play’ Fine

Craft Beer Guild to Again Appeal $2.6 Million ‘Pay-to-Play’ Fine

Massachusetts beer wholesaler Craft Beer Guild Thursday announced that it would appeal a judge’s order from earlier this week that upheld a $2.6 million fine for breaking state laws prohibiting unfair trade practices and illegal “pay-to-play” activities.

Citing Personal Health, Christine Perich Steps Down as CEO of World Waters

Citing Personal Health, Christine Perich Steps Down as CEO of World Waters

Former New Belgium Brewing CEO Christine Perich, who had been leading World Waters, maker of the high pressure processed juice brand WTRMLN WTR, has stepped down from her role as CEO of the non-alcoholic beverage company due to personal health reasons. News of her departure was first reported on Wednesday by Brewbound’s sister publication BevNET.

Beer Industry Experts to Speak at 2 Upcoming Brew Talks Meetups

Beer Industry Experts to Speak at 2 Upcoming Brew Talks Meetups

Brewbound is pleased to announce speakers for its upcoming Brew Talks meetups, taking place alongside the Great American Beer Festival (GABF) in Denver and National Beer Wholesalers Association (NBWA) convention in Las Vegas. The two events give brewers and distributors attending the GABF and NBWA meetings a chance to engage in thought-provoking business discussion alongside their industry peers.

US Association of Cider Makers Introduces Style Guidelines

US Association of Cider Makers Introduces Style Guidelines

In an effort to help wholesalers, retailers and consumers better understand the differences between a growing number of hard ciders now being sold across the country, the United States Association of Cider Makers (USACM) today unveiled its first-ever set of style guidelines.

New Holland Expands East Coast Footprint

New Holland Expands East Coast Footprint

New Holland Brewing announced last week that it would begin shipping beer to a network of wholesalers in Florida, Maine and New Hampshire while also expanding its coverage in upstate New York as part of a sales and distribution partnership inked last year with Pabst Brewing Company.

Pabst Hires New CMO, Reshapes Role

Pabst Hires New CMO, Reshapes Role

The executive shuffle at Pabst Brewing Company continued on Thursday, as the company announced the appointment of a new chief marketing officer to oversee its entire portfolio of heritage, craft, import, cider and flavored malt beverage brands. Matt Bruhn, who most recently served as the CMO for GWA Group Limited, an Australian supplier of building fixtures and fittings, will formally take over as the CMO of Pabst on October 2, according to a press release.

Drizly Adds Former Walmart Executive to Board

Drizly Adds Former Walmart Executive to Board

Boston-based alcohol e-commerce company Drizly has added Bill Simon, the former CEO of Walmart’s U.S. business, to its board of directors. In a press release, Drizly said Simon’s time spent leading Walmart’s U.S. operations, as well as a stint with Diageo Plc, where he helped develop Smirnoff Ice, would aid the company as it looks to grow within an off-premise alcohol retail industry worth approximately $130 billion.

Beer Manufacturers Hope Digital Rebates Will Boost Sales, Provide Insights

Beer Manufacturers Hope Digital Rebates Will Boost Sales, Provide Insights

A growing number of beer companies are turning to digital rebate programs to boost volume sales and gain consumer insights as competition for off-premise business intensifies amongst breweries. The most well-known smartphone-enabled rebate program for alcoholic beverage manufacturers is run by Colorado-headquartered Ibotta, Inc.