Coastal-Born Ysidro Sake Spritz Heads South: Brand Partners with Breakthru Beverage Group for Southern California Expansion

SANTA BARBARA, Calif. — Ysidro, the Montecito-founded sake spritz that redefined the premium ready-to-drink category on the Central Coast, is officially expanding into Southern California. Following a breakout year in Northern California, the brand has announced a strategic distribution partnership with Breakthru Beverage Group to bring its elevated, sake-based aperitif to the Southland.

Since its 2020 debut, Ysidro has carved out a unique space between hard seltzers and traditional wine. By blending premium Junmai Ginjo sake with organic grapefruit and a hint of sea salt, the brand offers a “sessionable” elegance that has already won over the discerning palates of San Francisco’s top restaurants, wine-focused accounts, and boutique retailers.

“San Francisco really ‘got’ us early on,” says co-founder Monica. “They appreciated the balance of the sake, the simplicity of the design, and the lifestyle around it. Bringing that same coastal energy to Southern California feels like a natural next step and a homecoming for the brand.”

Southern California represents the natural habitat for Ysidro. From the rooftop pools of West Hollywood to the coastal enclaves of Newport Beach and La Jolla, the region’s affinity for outdoor living and “better-for-you” luxury aligns perfectly with the brand’s DNA. This expansion isn’t just about placing cans on shelves; it’s about becoming the go-to aperitif for the Southern California lifestyle—clean, crisp, and effortlessly elevated.

The move focuses on a curated selection of high-visibility accounts, including boutique hospitality groups, wellness-centric retailers, and chef-driven restaurants that prioritize ingredient transparency. Through the Breakthru Beverage Group partnership, Ysidro gains the logistical strength to meet the demand of a market that has long been asking for a more sophisticated alternative to the standard sparkling cocktail.

Ysidro’s flagship Grapefruit & Sea Salt Sake Spritz is crafted with super-premium Junmai Ginjo sake, organic grapefruit, and sea salt. At 6.9% ABV, the beverage is gluten-free, sulfite-free, and non-GMO—positioned as an elevated, wine-adjacent option designed for both casual, sun-drenched afternoons and food-forward occasions.

About Ysidro Founded in Montecito in 2020, Ysidro was built around a distinctly California perspective. Rooted in Santa Barbara’s coastal culture and a slower pace of life, the brand blends the centuries-old art of sake brewing with a modern, coastal sensibility to create a lighter, more refined drinking experience. For more information, visit ysidro.com.