CODO Design breaks down the vocabulary of a rebrand versus a brand refresh, the value of a rebrand and more in this installment of Brewbound Voices.

Brewbound, a leading trade publication covering the beer business and beyond, is hosting another round of Brew Talks industry meetups in 2020. The event series designed for beer industry professionals travels to San Antonio, Texas; Denver, Colorado; and Orlando, Florida, this year.

Dogfish Head Craft Brewery president and COO George Pastrana will exit the company on Friday, February 14. Boston Beer Company, which merged with the Milton, Delaware-based craft brewery last year, confirmed Pastrana’s pending departure from the company.

Kings & Convicts, the Chicago-area craft brewery that reached an agreement to acquire Ballast Point and its multiple taprooms from Constellation Brands in December, has hired industry sales veteran Mike Giordano as vice president of sales for the San Diego craft brand.

After 15 years of leading global brewer Heineken N.V., CEO and chairman of the executive board Jean-François van Boxmeer will vacate the top role on June 1, the Supervisory Board of Heineken N.V. announced in a press release today. The board has also zeroed in on van Boxmeer’s successor: Dolf van den Brink, a 22-year veteran of the Dutch beer company who currently serves as president of Heineken’s Asia Pacific region.

Seven years after establishing Trillium Brewing Company, co-founder JC Tetreault said the Canton, Massachusetts-based craft brewery was not living up to his intention for the business to “being a very good reflection of the broader community around us.” Enter the Urban Farming Institute of Boston (UFI), an organization dedicated to promoting farming in urban neighborhoods.

As the number of U.S. breweries has grown to around 8,000 and competition has increased among those companies for consumers, it might be time to pull the advertising lever, particularly as they start to compete with a growing number of local wineries and distilleries.

The parent company of Brizzy Seltzer Cocktails has filed a lawsuit against Molson Coors Beverage Company in U.S. District Court for the Western District of Texas, alleging that the second largest U.S. beer manufacturer’s Vizzy Hard Seltzer name “is nearly identical to Brizzy in sight, sound and appearance” and infringes upon its trademark.

The U.S. Department of Justice is seeking additional information and documentation from Anheuser-Busch InBev and Craft Brew Alliance (CBA) as the two companies work toward a planned merger that was announced last November, according to a filing this morning with the U.S. Securities and Exchange Commission.

The long-rumored exit of Anheuser-Busch InBev CFO Felipe Dutra was officially announced today. The world’s largest beer manufacturer revealed that Dutra will step down from his role as chief financial and technology officer, effective April 29 following the company’s annual shareholder meeting.

A growing number of beer companies are now positioning themselves as beverage companies. Count Everett, Massachusetts-based Night Shift Brewing among those embracing the distinction.

With the help of technology from Austin, Texas-based Earthly Labs, the Denver Beer Company is launching a program to share the excess carbon dioxide produced during fermentation with the Clinic, a cannabis company, to stimulate marijuana plant growth.

CODO Design has released new book titled Craft Beer, Rebranded, and the firm is sharing excerpts from the book, as well as its companion workbook to help breweries rebrand (should they be considering it).

Super Bowl draft beer consumption declined 1.3% in 2020 compared to last year’s game day, according to technology company BeerBoard, which tracks on-premise sales. At on-premise accounts Beer Board tracks, Michelob Ultra volume sales increased 28.7% over last year; total IPA volume was up 28%.