Nielsen: 44% of Hard Seltzer Buyers During 8 Weeks of COVID-19 are New to Seltzer

Nielsen: 44% of Hard Seltzer Buyers During 8 Weeks of COVID-19 are New to Seltzer

Hard seltzers are continuing to attract new consumers, even during the COVID-19 pandemic, according to a study conducted by market research firm Nielsen. During the eight-week period during the COVID-19 outbreak, the number of consumers buying hard seltzer nearly doubled, as 44% of hard seltzer buyers were doing so for the first time, according to the study.

Brewers Association Cancels In-Person Great American Beer Festival; Event and Competition Move Online

Brewers Association Cancels In-Person Great American Beer Festival; Event and Competition Move Online

The largest beer festival in the U.S. will not take place in-person in 2020 due to the COVID-19 outbreak. For the first time in the festival’s nearly 40-year history, the Brewers Association (BA) has canceled the 2020 edition of Great American Beer Festival, which was slated to take place September 24-26, and will instead move the event “to an immersive online experience” from October 16-17.

Brewbound Frontlines: Ecommerce Trends in Beer, FMBs & Cider

Brewbound Frontlines: Ecommerce Trends in Beer, FMBs & Cider

During this week’s Brewbound Frontlines livestreamed panel discussion at 3 p.m. ET on Thursday, May 21, we’ll discuss the pandemic’s effect on e-commerce and how brewers can optimize this channel with leaders from Rabobank, Drizly and GoPuff.

Russian River’s 2020 Pliny the Younger Release Generates $5.1 Million in Economic Impact

Russian River’s 2020 Pliny the Younger Release Generates $5.1 Million in Economic Impact

Russian River Brewing Company’s annual release of Pliny the Younger triple IPA drew visitors from 47 states and 14 countries and generated $5.1 million in economic impact to the local economy, an increase of 22.6% over the 2019 release, according to a study conducted by the Sonoma County Economic Development Board.

Nielsen: Beer Category Sales Top $983 Million For Week Ending May 9; Biggest Week in 2020 So Far

Nielsen: Beer Category Sales Top $983 Million For Week Ending May 9; Biggest Week in 2020 So Far

The Cinco de Mayo holiday helped boost the beer category to its biggest sales week in 2020 so far for the week ending May 9, as dollar sales in off-premise retailers topped $983.6 million, according to market research firm Nielsen. In fact, the latest one-week period is the highest sales week since last year’s July 4 holiday week, the firm reported.