Non-alcoholic brand Heineken 0.0 is pushing toward 2 million cases this year, Heineken USA chief marketing officer Jonnie Cahill shared during last week’s national sales meeting.

The Brewers Association (BA) announced the winners of the 2020 Great American Beer Festival medal winners Friday night. Overall, the BA awarded 272 medals to 240 breweries during the ceremony.

Hard seltzers, a Michelob Ultra challenger and a strong push for cans were among the key takeaways from Heineken USA’s national sales meeting held virtually Thursday across three regions.

Miami-based Biscayne Bay Brewing has filed a lawsuit against La Tropical Holdings B.V. and Cerveceria La Tropical USA LLC, alleging that they and their parent companies, Heineken N.V. and Heineken USA, have no basis for their claims of trademark infringement. Those claims, the company alleged, cost Biscayne Bay a commercial relationship with Major League Soccer franchise, team Inter Miami CF.

Boston Beer Company’s annual Great American Beer Festival brunch this year was, of course, physically distant. It was also less boozy than previous years. The latter point was on purpose. Among Boston Beer’s big innovations for 2021 are Samuel Adams Just the Haze IPA and Dogfish Head Lemon Quest, both non-alcoholic offerings.

Constellation Brands and WWE this week announced a partnership to make Mexican import brand Victoria the “Official Beer of SummerSlam,” the wrestling promotion’s second largest event of the year slated for August 2021.

Next Glass, the tech parent company of beer-centric social media app Untappd and online beer community and event producer Beer Advocate, announced today it has reached an agreement to acquire e-commerce platform Oznr, formerly known as CraftCellr.

Another major brewer is teaming up with a non-alcoholic beverage maker to create a hard seltzer. Heineken USA and AriZona Beverages’ Hornell Brewing Company are working together to launch AriZona Sun Rise Hard Seltzer nationwide in the first quarter of 2021.

Ballast Point Brewing Company today announced the indefinite closure of its Chicago brewpub, effective October 24, due to the impact of the COVID-19 pandemic.

Say hello to the Brewbound content calendar, where we list the upcoming free and subscriber-only events that you won’t want to miss. We’ll be using our new calendar moving forward to announce what’s coming up, including a new show, Data Club, as well as a rebooted podcast and our ongoing Frontlines and Brew Talks series.

Molson Coors Beverage Company’s craft beer division, Tenth and Blake, turned 10 on October 6. The division’s president, Paul Verdu, discussed the performance of Tenth and Blake’s craft brands, as well as a recently launched scholarship fund for Black, Indigenous, people of color and LGBTQ students looking to enter the craft brewing industry.

This week on Brewbound Frontlines, an expert panel of marketers will discuss how they have changed the way breweries communicate with consumers during the first seven months of the COVID-19 pandemic.

Rob Tod, the founder of Portland, Maine-based Allagash Brewing, cautioned attendees of the virtual Mass Brewers Guild conference that they’ll need to lean on each other for support. “Are we going into a time of headwinds and has COVID accelerated it? I would argue yes,” Tod said. “But I would argue also that it’s more important than ever to stick together right now.”

As athletic consumers look to cut sugars and artificial ingredients from their sports drink intake, BioSteel Sports Nutrition is aiming to compete head-on with category leaders via a new all natural, zero-sugar, RTD Tetra Pak line launching this month.