Four Loko maker Phusion Projects plans to launch a 14% ABV hard seltzer sometime in the fourth quarter of 2019. The Four Loko Twitter account teased the launch Tuesday night, posting an image of the forthcoming seltzer that quickly garnered 76,700 likes and 21,400 retweets, as of press time. Phusion Projects co-founder and managing partner Jaisen Freeman confirmed to Brewbound that Four Loko Seltzer will be introduced later this year.
The beer industry’s efforts to make federal excise tax relief for brewers permanent received a boost Tuesday when members of a bipartisan congressional task force expressed support for the cause. U.S. Senate Finance Committee chairman Chuck Grassley (R-IA) and ranking member Ron Wyden (D-OR) released a report from the Individual, Excise, and Other Temporary Tax Policy Task Force, which called for the Craft Beverage Modernization and Tax Reform Act (CBMTRA) to be permanently enacted.
Mass Bay Brewing Company’s search for a CMO is over. The Boston-headquartered craft beer company today announced the hiring of Jon London, who will take the post on September 3. London, who spent a decade at Boston Beer Company between 2006 and 2016, will be tasked with overseeing Mass Bay’s portfolio of brands, which includes beer brands Harpoon, UFO and Clown Shoes, as well as Arctic Summer hard seltzer and City Roots hard cider.
Nearly a week after Braxton Brewing’s VIVE Hard Seltzer brand was named the “official hard seltzer” of the NFL’s Cincinnati Bengals, the Kentucky craft brewery today announced the launch of a co-branded “Tailgate Variety Pack.”
Baxter Brewing founder Luke Livingston announced Monday that he will retire from the brewery, effective on September 13. Jenn Lever, Baxter’s current operations manager, will take over as president of the Lewiston, Maine-based craft brewery. Livingston, 34, who founded Baxter in 2010, said in his retirement announcement that it was “time to find my next adventure.”
Odell Brewing is getting into the winemaking business. The Fort Collins-headquartered craft brewery announced plans last week to open a wine cellar and tasting room on its campus next year. Odell director of marketing Alex Kayne declined to share how much money the company is investing in the project, which is slated to break ground later this year.
Boston Beer Company is asking consumers to ditch their old alcoholic beverages and drink what they “Truly want” — hard seltzer. The company, which makes the Truly Hard Seltzer brand, today unveiled five, 15-second commercials featuring comedian and actor Keegan-Michael Key that are part of a national advertising campaign for the 100-calorie, 5 percent ABV seltzer. Those ads began airing today across television and all digital channels.
Just 14 days remain before Anheuser-Busch InBev’s deadline to make a qualifying offer to buy the remaining stake of Craft Brew Alliance, or pay a $20 million fee. The prospect of a qualifying offer of around $328 million (at a minimum price of $24.50 per share) from A-B, which already owns about 31 percent of CBA, was one of the main focuses of Thursday’s second-quarter earnings call.
In this week’s Last Call: Hops & Vines Sells to Ambiente Wine Parent Company; Braxton’s VIVE Named Hard Seltzer of NFL’s Bengals; North Carolina Governor Signs Law to Allow Pets in Breweries; Anheuser-Busch Announces Post Malone Bud Light Cans and ‘Busch Latte’ Packaging
Former Anheuser-Busch Beyond Beer vice president Randy Ornstein is moving to the retailer side of the desk, taking a job with convenience store delivery company goPuff. Ornstein will be goPuff’s director of alcohol, he confirmed to Brewbound.
In the competition for active lifestyle consumers, MillerCoors believes its found an answer to Anheuser-Busch’s popular Michelob Ultra brand. The United States’ second-largest beer company announced today plans to begin nationally distributing Saint Archer Gold — its 95-calorie, 2.6 carb light lager — beginning January 1, 2020.
International spirits conglomerate Diageo announced today that it has acquired non-alcoholic distilled spirits maker Seedlip. The liquor company had been an investor in the brand through its venture capital arm, Distill Ventures.
Anheuser-Busch InBev is back in the craft beer M&A game. After a two-year hiatus following the May 2017 acquisition of Wicked Weed, the world’s largest beer manufacturer announced today the acquisition of Cleveland’s Platform Beer Co., a transaction that is expected to close in the third quarter.
Kona Brewing once again lifted Craft Brew Alliance’s (CBA) financial results. CBA shared its second-quarter financial results today, highlighted by portfolio-wide depletions (sales-to-retailers) growth of more than 1 percent, and shipment (sales-to-wholesalers) growth of 4.4 percent.