Did the pandemic really cause a bump in sales of so-called tried and true flagship brands in 2020? Not really, writes Brewers Association chief economist Bart Watson in his latest members’ only column.
Off-premise beer category dollar sales increased 15.7% year-to-date through January 23, compared to the same period last year, market research firm NielsenIQ reported. For the four weeks ending January 23 (which includes December 28-31, 2020), off-premise dollars sales of the beer category — which includes core beer, flavored malt beverages, hard seltzers, ciders and malt liquor — increased 14.2%, indicating slight acceleration after January 1.
Anheuser-Busch InBev will invest $1 billion over the next two years in its U.S. facilities, with part of the investment directed at improving its hard seltzer production capabilities.
Oregon breweries looking to cash in on the $4.1 billion hard seltzer market need to consider the ingredients they choose to produce it, as the Oregon Liquor Control Commission’s (OLCC) classification of the bubbly beverage varies by base ingredients.
Anheuser-Busch is dipping into Bud Light’s past for the light beer brand’s 2021 Super Bowl ad.
Ride-sharing tech behemoth Uber Technologies has struck a deal to acquire on-demand alcohol delivery marketplace Drizly for $1.1 billion in stock and cash, the companies announced today.
D.G. Yuengling & Son is attempting to relate to younger legal drinking age consumers with a new single-serve offering that will initially be sold in convenience stores. Raging Eagle Mango Beer lands in c-stores today.
WWE star Rey Mysterio is the new brand ambassador for Constellation Brands’ Victoria Beer brand. Mysterio, regarded in the pro wrestling world as one of the greatest luchadors of all time, kicked off the partnership Sunday night during the wrestling circuit’s first major event of the year, the Royal Rumble.
The first major beer drinking occasion of the year is less than a week away as nearly 100 million viewers are expected to tune into Super Bowl LV between the Kansas City Chiefs and the Tampa Bay Buccaneers on February 7. How big is the Super Bowl for the industry? “It is still a big deal for Q1 volumes and is a big jump compared to other weeks in Q1,” National Beer Wholesalers Association chief economist Lester Jones said.
VPX Pharmaceuticals took its legal battle against PepsiCo to a second front this week as VPX-aligned company Quash Seltzer LLC filed a lawsuit alleging the conglomerate has threatened its prospective distribution partners out of doing business.
Stone Brewing Company has sold its distribution rights in Santa Clara County to Matagrano, which will begin distribution of the San Diego-based craft brewery’s portfolio beginning March 1.
San Francisco-based Anchor Brewing opted to give itself a makeover as a 125th birthday gift. Ballast Point has revealed new packaging art that has already begun rolling out to retailers. Granbury, Texas-based Revolver Brewing will roll out new artwork for its core offerings this spring. Anheuser-Busch InBev-owned Blue Point Brewing debuted a new logo and branding that will replace art that the Patchogue, New York-based craft brewery has been using for four years.
Denizens Brewing Company co-founder and chief brand officer Julie Verratti offered lessons on advocacy to craft brewers and entrepreneurs during the 2020 Brewbound Live business conference this past December.
R.S. Lipman — the parent company of Nashville-based Hap & Harry’s Tennessee Beer, which also owns Vallejo, California-based Napa Smith Brewery and several wine, spirits and mixers brands — has acquired Little Harpeth Brewing and Turtle Anarchy Brewing in a deal that closed December 31.
