Mike’s Hard Lemonade Seltzer Hits Retail; RBC Believes Hard Seltzer Could be 17-20% of Beer by 2025

Mike’s Hard Lemonade Seltzer Hits Retail; RBC Believes Hard Seltzer Could be 17-20% of Beer by 2025

The lemonade seltzer competition is picking up, as White Claw maker Mark Anthony Brands announced today that its Mike’s Hard Lemonade Seltzer brand extension is now hitting retail shelves nationwide. Meanwhile, RBC Capital’s Nik Modi recently shared a study that found the hard seltzer segment “is far from its peak and could grow another 150% by 2025.”

Boston Beer Hands Out 2020 Bonuses to Top Execs, Sets 2021 Salaries

Boston Beer Hands Out 2020 Bonuses to Top Execs, Sets 2021 Salaries

Boston Beer Company announced a truly sweet round of bonuses for its top executives last week, as well as their 2021 salaries. The SEC filing also revealed that Boston Beer hired consulting firm Frederic W. Cook & Co. last year to review the total compensation being paid to CEO Dave Burwick.

Last Call: Catawba Acquires Skytown Beer in North Carolina; Boulder Beer Returns to 24 States

Last Call: Catawba Acquires Skytown Beer in North Carolina; Boulder Beer Returns to 24 States

Morganton, North Carolina-based Catawba Brewing Company acquired Skytown Beer Company, a brewpub in Wilmington, North Carolina, in a deal that closed February 10. Fifteen months after retrenching to focus on its brewpub, Boulder Beer’s portfolio will return to distribution in 28 states through a partnership with Stem Ciders and contract brewer Sleeping Giant in Denver.

CANarchy Targets 150,000 Barrels of Hard Seltzer in 2021

CANarchy Targets 150,000 Barrels of Hard Seltzer in 2021

The CANarchy Craft Brewery Collective is making an aggressive bet on its portfolio of hard seltzers in 2021, with a goal of producing 150,000 barrels this year, chief commercial officer Chris Russell told Brewbound.

Heineken to Shed 8,000 Jobs; Records $279 Million Lagunitas Impairment Charge

Heineken to Shed 8,000 Jobs; Records $279 Million Lagunitas Impairment Charge

In reporting full-year 2020 earnings today, Heineken NV announced plans to cut its global workforce by 8,000 full-time employees as part of a reorganization plan first announced in October. Heineken, the world’s second largest beer manufacturer, also recorded several impairment charges totaling more than $1.1 billion (€963 million) to “tangible and intangible assets in operating profit.”