It’s still Not Beer, but now with a buzz. Dallas-based beverage brand Not Beer is expanding beyond alcohol-free sparkling water for the first time with Not Beer Vibed, a 10mg THC/10mg CBD seltzer available online in 12 oz. slim cans.
All signs point to the cost of a night out getting more expensive. July marks a continuation of bev-alc away from home outpacing overall inflation. The CPI for both food (+3.9% year-over-year [YoY]) and alcohol (+3.4% YoY) outpaced overall inflation for all items (+2.7% YoY) in July.
Tilray Brands is moving deeper into THC-infused beverages – and getting higher in the process.
Any positive vibes recorded in recent weekly data reports may have been a mirage. After some “less pessimistic data” reports, off-premise beverage-alcohol sales have returned to the red, market insights firm Circana shared in its latest weekly report.
If c-store traffic is a barometer of economic anxiety for American consumers, this summer hasn’t been exactly carefree.
Uncle Nearest Premium Whiskey faces an uncertain future as a judge weighs its lender’s request for a receiver to seize control of the company’s operations.
Schilling Cider’s Excelsior Imperial Mango, the No. 2 hard cider in the Seattle-based company’s lineup and the “No. 1 fruited cider” in the U.S., is now “climate neutral.” As of this month, “any greenhouse gas emissions generated through the cider’s entire lifecycle” – from the production of Imperial Mango to its “disposal” – are entirely offset
Sierra Nevada has hired Angela Bloomer as its new VP of national accounts. Plus, Garage Beer promotes from within and hires an NFL veteran. Sapporo-Stone makes brand lead moves. And 3 Tier Beverages makes four more hires.
This week’s beer goes out to Oasis fans! Although I’m pretty sure they’re all cut off from the bar, so maybe I’ll drink it for them. An average of over 250k pints of beer were sold each night at the band’s big Wembley Stadium return this summer, which puts other acts doing gigs there last year to shame.
7-Eleven parent company Seven & i Holdings Co. Ltd. has unveiled a plan to open 1,300 new, larger stores in the U.S. by 2030, according to a press release. Tickets for the Great American Beer Festival (GABF) are on sale now. The event takes place across three sessions October 9-11 in Denver.
Monster Beverage Corporation surpassed the $2 billion quarterly net sales milestone for the first time in the company’s history, reporting an 11.1% year-over-year increase in its Q2 2025 earnings report this week. However, Monster’s alcohol ambitions have faltered, falling 8.6% to $38 million.
Bauman’s Cider was created as a passion project by founder and head cidermaker Christine Walter, combining her family’s farm roots and abundance of apples with her love of science and fermentation. After a decade in business, Christine and her cidery are leaders in making high quality cider and finding ways to connect more consumers with the segment.
Ball Corporation is making beer a smaller part of its mix after over-indexing in the category, CEO Daniel Fisher shared during the company’s Q2 earnings report earlier this week.
Nearly two years after the launch of their non-alc (NA) tequila alternative, Casa Lumbre and Formula One champion Lewis Hamilton are hitting the gas on a new product.
