The COVID-19 pandemic driven shutdown of on-premise service at bars and restaurants led to a big but expected cut in draft packaging last year, according to the 2020 “Package Mix Report” shared by the Beer Institute and compiled by the National beer Wholesalers Association’s Department of Industry Affairs.
The Stratford, Connecticut-based craft brewery has launched Daybreaker, a family of ready-to-drink, vodka-based cocktails, available in three flavors: Blood Orange, Cran-Lime and Meyer Lemonade. All three are mixed with real fruit juice and vodka distilled at Two Roads’ Area Two research and development space.
The Alcohol and Tobacco Tax and Trade Bureau (TTB) has accepted an $850,000 offer in compromise from Chicago-based Lakeshore Beverage’s RN Acquisition LLC and City Beverage – Markham LLC for alleged trade practice violations from 2014 through the present.
Over the last three months, consumers of all ages have demonstrated an increased willingness to go out, which has led to an uptick in restaurant sales. Last month, restaurants nationwide posted a 36% increase in sales year-over-year and a 13.6% increase over February sales.
Firestone Walker has reached a deal to acquire the Cali-Squeeze brand from SLO Brewing Co. Firestone Walker added that it has been “historically reluctant to develop beers outside the traditional footprint.” Nevertheless, the company has toyed with fruited beers but ultimately “recognized that Cali-Squeeze already had everything we were looking for.”
Even as suppliers rush to produce hard seltzers, ready-to-drink canned cocktails and other so-called “fourth category” offerings, traditional beer remains a priority for Whole Foods Markets, according to Mary Guiver, the natural food chain’s global senior category merchant for beer and spirits.
Hard seltzers will be receiving more shelf space in convenience stores, according to Goldman Sachs analyst Bonnie Herzog’s latest “Beverage Bytes” survey of convenience store beverage buyers (representing 30,000 retail locations, or about 20% of the c-store channel).
The Brewers Association (BA) ended 2020 with an operational net loss of $3.5 million, according to its 2020 stewardship report, which the organization released today. “No one was immune to hardship in 2020, including the Brewers Association,” president and CEO Bob Pease wrote in a note opening the report.
Molson Coors Beverage Company announced today that it will make an equity investment in TRU Colors Brewery, a Wilmington, North Carolina-based craft brewery with a mission to end street violence.
Michigan’s Short’s Brewing is on the verge of its 17th anniversary — one that will go without an in-person celebration for the second consecutive year due to the COVID-19 pandemic.
Amid rising competition in the ever-expanding hard seltzer segment, Mark Anthony Brands is adding two line extensions and one new variety pack to its White Claw franchise ahead of peak summer seltzer selling season. The company has finally announced the launch of long-rumored White Claw Surge, the 8% ABV version of the best selling hard seltzer, as well as a third variety pack.
Sales velocities at bars and restaurants have more than tripled year-over-year (+325%) now that the calendar is cycling the strictest lockdown period in 2020, according to Nielsen CGA, market research firm NielsenIQ’s on-premise arm. “Across all states, value velocity remains strongly positive compared to last year, when on-premise decline was at its height,” Nielsen CGA reported.
Brewers Association (BA) chief economist Bart Watson this week delivered his annual state of the industry report virtually for the second time, due to the 2020 cancellation and 2021 postponement of the Craft Brewers Conference, now slated to take place this fall. In 2020, the nation’s 8,764 craft breweries posted a 9% decline in beer volume, so Watson delved into the market forces and consumer trends that led to the first volume decline recorded in BA history during a webinar for members.
Boston Beer Company founder Jim Koch is urging the leaders of the beer industry’s three major trade groups — the Brewers Association (BA), the Beer Institute (BI) and the National Beer Wholesalers Association (NBWA) — to work together to beat back efforts by spirits groups to bring taxes on spirits-based, lower-alcohol, ready-to-drink offerings in line with beer, hard seltzers and FMBs.
