Boston Beer Company (BBC) has agreed to a five-year, $3.42 million deal with Peak Processing Solutions, a licensed developer, manufacturer, and distributor of recreational and medical cannabis products in Canada.
The rise in COVID-19 cases driven by the highly contagious Delta variant has only deterred 15% of consumers from visiting on-premise establishments less frequently, market research firm CGA found.
Anheuser-Busch InBev has filed a pair of lawsuits this week, including one accusing the company’s Texas-based energy supplier of price gouging during Winter Storm Uri in February. Symmetry Energy Solutions, which supplies natural gas to A-B’s brewery and glass manufacturing plant in Houston, billed the world’s largest beer manufacturer $4.85 million for its energy use in February 2021, due to Texas’ spot energy market.
Left Hand Brewing has added three directors to its board, including former Brewers Association (BA) craft beer program director Julia Herz, the brewery announced today. Herz along with Connect for Health Colorado CEO Kevin Patterson and attorney Anton V. Dworak will join the board of the Longmont, Colorado-headquartered craft brewery. For Left Hand, the restructuring of its board of directors “deepens and diversifies fields of experience in the brewery’s advisory team, strengthens community ties, and increases stock value for current employee-owners and shareholders,” the brewery said in a press release.
Can the hard seltzer segment outsmart the seasonal slump it typically goes through every fall? Two-thirds of the Brewbound team discuss in the newest episode of the Brewbound Podcast.
Drizly, the Boston-based alcohol e-commerce platform, announced its expansion throughout Portland and Eugene, Oregon, Monday with the addition of 17 new partnership locations.
Despite recent slowdowns in hard seltzer sales trends, Boston Beer chief marketing officer Lesya Lysyj remains confident that the bubbly beverage and Truly Hard Seltzer are not going anywhere. “The category has become a mega category, and the growth is not done yet,” she told Brewbound.
The volume compound annual growth rate (CAGR) for premium and above-premium vodka in the US market has steadily decreased since 2015, dropping -3.1% from 2015 to 2019, and -3.5% in 2020 alone, according to the market research firm IWSR Drinks Market Analysis.
Having already innovated its way through the ready-to-drink category with everything from a classic hard seltzer to Natty Daddy Lemonade, Natural Light is looking beyond canned categories for its latest product launch. The beer maker announced this week it has launched into the spirits world with a line of lemonade-flavored Natty Vodka.
Brienne Allan, who sparked an industry-wide reckoning with sexual harassment by asking a single question on her personal Instagram account (@ratmagnet) in May, announced today she will step down from her role as production manager at Salem, Massachusetts-based Notch Brewing. “It’s with a heavy and hopeful heart that this Thursday will be my last day at Notch Brewing,” she wrote in an Instagram post. “I’ve never felt more supported and shared such a similar goal with a company.”
Six months after its acquisition by Diageo Beer Company, Texas-based Lone River Beverage Company has tapped into the marketing resources of its parent company with the launch of its first ever national campaign.