Constellation Brands has entered a brand agreement with The Coca-Cola Company to manufacture, market, distribute and launch Fresca Mixed – a spirit-based ready-to-drink cocktail based on the citrusy soft drink.
Modern Times Beer has named Jennifer Briggs its new CEO and has promoted Danielle Jackson to VP of sales, the San Diego-headquartered craft brewery announced Wednesday. Briggs, a member of Modern Times board of directors, was appointed interim CEO in October after founder and former CEO Jacob McKean resigned in May 2021 and president and chief operating officer Chris Sarette departed in August 2021, according to his LinkedIn profile.
One of the nation’s largest craft breweries is dipping its toe into the non-alcoholic beverage space. Sierra Nevada Brewing Company has launched its first non-alcoholic product, Hop Splash, a sparkling water infused with Citra and Amarillo hops.
Registration for Craft Brewers Conference (CBC) and BrewExpo America will open on January 11, the Brewers Association (BA) announced. The conference, the country’s largest gathering of employees of the craft beer industry, will take place May 2-5 at the Minneapolis Convention Center in Minneapolis.
Ball Corporation, the world’s largest manufacturer of aluminum beverage cans, has postponed the implementation of its new policy to increase minimum order quantities and end warehouse services until March 1, the Brewers Association (BA) announced Tuesday.
Pro Football Hall of Famer and color commentator Troy Aikman has joined a new team, this time in the beer industry. Aikman and a crew of industry veterans are launching Eight, a lager brewed with organic grains that checks in at 4% ABV, 90 calories and 2.6 grams of carbs.
Of the 25 best-selling new brands last year, 20 are hard seltzers, according to NielsenIQ data shared by BWC. The top five include Mark Anthony Brands’ White Claw variety pack No. 3, Boston Beer Company’sTruly Punch variety pack, Truly Iced Tea variety pack, Molson Coors Topo Chico Hard Seltzer and Mark Anthony’s Mike’s Hard Lemonade Seltzer variety pack.
As the broader beer industry continues to grapple with the fallout from an outpouring of stories of sexual harassment and misogyny, one of the largest beer makers in the U.S. has entered 2022 with a series of sexually suggestive tweets as part of an anti-Dry January campaign.
While the COVID-19 pandemic may have accelerated growth for ready-to-drink canned cocktails (RTDs) over the last two years, alcohol delivery platform Drizly said the segment is more than “a pandemic-driven fad” and has the potential to drive retail sales.
The National Beer Wholesalers Association’s (NBWA) monthly survey of distributors’ beer purchasing behaviors recorded its highest December reading ever last month. However, the downward trend in hard seltzer and FMB purchasing continued as 2021 came to an end.
Nashville, Tennessee-based Bearded Iris Brewing Co. has joined the Independent Brewers Union (IndieBrew), the craft tie-up pioneered by Atlanta-headquartered Scofflaw Brewing.