With two weeks left until Super Bowl LVI, big beer brands have continued to tease advertisement spots for the big game.

The world’s largest can manufacturer, Ball Corporation, reported can volumes increased 7% in 2021 as demand for aluminum packaging continues to outstrip supply.

The fourth flavor of Boston Beer Company and PepsiCo Beverages’ Hard MTN Dew will be Baja Blast.

Duvel USA is making changes to its organizational structure and sales regions in an effort to “improve focus and execution,” Duvel USA EVP of sales and marketing Bobby Dykstra wrote today in a note to the company’s wholesalers.

Cincinnati, Ohio-based MadTree Brewing has changed distribution partners in its home state from Cavalier Distributing to the Molson Coors distribution network of Stagnaro Distributing, Superior Beverage Group, Bonbright Distributors and NWO Beverage Co.

Lindsay Kunkle, senior director of Digital & Insights at FTI Consulting, and Peter Rose, senior partner, consulting division at Kantar, shared the stage at Brewbound Live in Santa Monica, California, last month to discuss all things Generation Z.

The cost of making beer is rising faster than the cost to buy beer, so what does that mean for craft brewers? Brewers Association chief economist Bart Watson discusses the options available to brewers, plus the state of the supply chain and the need for a replenishment of the Restaurant Revitalization Fund.

U.S. brewers shipped 169,154,000 barrels of beer in 2021, a 0.1% decline (-233,691 barrels) compared to 2020, according to the Beer Institute (BI), citing domestic tax paid estimates from the Alcohol and Tobacco Trade Bureau.

Boston Beer Company’s “Your Cousin From Boston” ad campaign is entering the Super Bowl LVI ad conversation once again with a regional ad buy in 13 markets.

U.S.-based Mikkeller employees elected two work environment representatives (WE reps) last week as part of the action plan that the Danish craft beer maker introduced last year following allegations from current and former employees the company and its founder Mikkel Borg Bjergsø fostered a hostile work environment.

To kick off the new year, Orange County, California-based The Bruery and Offshoot Beer Co. announced several in-house promotions as part of its 2022 goal to strengthen its distribution footprint and continue growing off-premise sales.

BrewDog co-founder and CEO James Watt is facing accusations of inappropriate behavior toward female employees and guests following his visits to the Scottish craft beer maker’s U.S. brewery and taprooms, according to BBC expose that aired Monday.

Coca-Cola’s interest in beverage alcohol continues to expand with today’s announcement of Simply Spiked Lemonade, a new line of fermented sugar cane-based alcoholic drinks developed through the soda giant’s partnership with Molson Coors Beverage Company.

Constellation Brands announced today a pair of executive leadership moves within its beer division. Jim Sabia has been promoted to EVP and president of Constellation’s beer division, effective immediately.