Halfway through 2022, off-premise scan data of the craft beer segment is “somewhere in between expected and alarming,” Brewers Association (BA) chief economist Bart Watson wrote in an update about craft’s performance ahead of his mid-year review of craft production, scheduled for July 28.
Black-owned South African spirits group Spearhead announced yesterday it has raised $3 million to expand the reach of its two products, Vusa Vodka and Bayab Gin, to the U.S., as well as launch new product lines and accelerate its marketing efforts. The raise was led by Pendulum, an investment and advisory platform aimed at supporting business leaders of color.
Social media has been a non-negotiable item in breweries’ marketing toolkits for well over a decade. With so much invested in the discipline, what do marketers need to know about changes to social platforms? Four experts discussed social media strategy on the most recent episode of Brewbound Frontlines.
Last month The Coca-Cola Company and Brown-Forman announced the launch of a new Jack & Coke ready-to-drink (RTD) product— but eager U.S. drinkers will have to wait. The new beverage will first launch in Mexico, sparking the question: as RTD growth spreads globally, where are major suppliers headed next, and what will they be looking for?
On-premise value velocity increased +6% nationally in the week ending June 25 compared to the week before, continuing “similar seasonal patterns” to previous years, the market research firm CGA reported today.
Atlanta-headquartered Monday Night Brewing will set up shop in North Carolina next year, when it opens a new taproom and expands distribution in Charlotte, the company announced today.
Following the New Jersey Division of Alcoholic Beverage Control’s (NJABC) move to enforce special conditions that restrict craft breweries’ ability to host events and offer food, state Sen. Michael Testa has announced he will introduce a bill to counter the restrictions.
Two St. Louis craft breweries are forming a partnership. Schlafly Beer and non-alcoholic beer maker WellBeing Brewing Co. announced a joint venture Thursday that will see Schlalfy manage sales and production of WellBeing’s brands while also working with the company’s existing contract brewing and distribution partners.
Anheuser-Busch InBev has struck a deal to sell its Oakland, California-based wholly owned distributor to two independent wholesalers, Markstein Sales Company and Matagrano, Inc.
Another financial services firm has lowered Boston Beer Company’s stock (SAM). RBC Capital Partners today downgraded the company’s stock from an “outperform” rating to “sector perform.”
Weeks after a partial roof collapse at Buoy Beer Company’s facility in Astoria, Oregon, the company has resumed beer production and operations of its restaurant, as well as opened a summer pop-up pub.