Boston Beer and Beam Suntory JV Launches Twisted Tea Sweet Tea Whiskey; PepsiCo’s Blue Cloud Distribution Clears Regulatory Hurdle in Nevada

Boston Beer and Beam Suntory JV Launches Twisted Tea Sweet Tea Whiskey; PepsiCo’s Blue Cloud Distribution Clears Regulatory Hurdle in Nevada

One year after its launch, the joint venture between Boston Beer Company and Beam Suntory revealed a third product: Twisted Tea Sweet Tea Whiskey. Hard MTN Dew – a collaboration between Boston Beer and PepsiCo – rolled out to Las Vegas retailers this week after a regulatory standoff with the Nevada Department of Taxation.

Monster Reveals Plans for 6% ABV FMB Beast Unleashed

Monster Reveals Plans for 6% ABV FMB Beast Unleashed

Monster Beverage Company confirmed its long-rumored entrance into beverage alcohol during its Q2 2022 earnings call on Thursday, announcing that Monster Beast Unleashed, a four-SKU line of flavored malt beverages (6% ABV) will launch in late Q4 2022 with the goal of being nationally distributed by the end of 2023.

Spirits-Based Seltzers Reach 9.1% Share of Segment; Truly Sheds Most Share; White Claw Stabilizes; Topo Chico Largest Share Gainer

Spirits-Based Seltzers Reach 9.1% Share of Segment; Truly Sheds Most Share; White Claw Stabilizes; Topo Chico Largest Share Gainer

For the 52 weeks ending July 16, the combined malt- and spirits-based hard seltzer segment reached $4.263 billion, according to Jefferies equity research managing director Kevin Grundy. In the last four weeks, spirits-based seltzer’s share of the business has reached 9.1%. Malt- and sugar-based hard seltzers account for 90.9% of the segment – and their sales are declining.

CELSIUS: PepsiCo Deal Allows for ‘Immediate Scale’

CELSIUS: PepsiCo Deal Allows for ‘Immediate Scale’

CELSIUS’ leadership believes the company’s new distribution partnership with PepsiCo will help increase its distribution footprint by around 40% over the next 12 months as the Florida-based energy drink brand eyes new channels and global growth.

Brew Talks Recap: Opportunities & Challenges in the 4th Category

Brew Talks Recap: Opportunities & Challenges in the 4th Category

Dogfish Head co-founder Sam Calagione, Mass. Bay Brewing co-founder and CEO Dan Kenary and Craft Beer Cellar co-founder and CEO Suzanne Schalow shared how they’re approaching fourth category offerings during Brewbound Brew Talks meetup last week.

Brew Talks Recap: Building Brands and Expanding Own-Premise Retail

Brew Talks Recap: Building Brands and Expanding Own-Premise Retail

Several Massachusetts craft breweries have added own-premise taprooms and retail spaces to grow their brands. White Lion founder Ray Berry, Castle Island founder Adam Romanow, Medusa Brewing director of business operations Sarah Lee and Boston Beer Company senior director of local brands and taprooms Scott Hempstead shared their experiences during Brewbound’s Brew Talks meetup.