The luck of the Irish carried on for the beer category in the week after St. Patrick’s Day. Off-premise dollar sales of beer increased 3.1% week-over-week, to $863.3 million, for the week ending March 21, in NIQ-tracked retail channels. That marked a $33.7 million boost from the $829.6 million in sales the prior week.

Tilray Brands’ hit a company revenue record in Q3, generating $207 million in the quarter, but there was little help from the global cannabis firm’s bev-alc brands.

Check out news items initially reported in the Brewbound Insider Newsletter, including headlines from Tilray, Diageo, Andrews Distributing & more.

Bardstown Bourbon’s president Pete Marino is leaving his post in June after three years with the company.

“Flavored alcohol” continues to be a prominent growth driver in the beverage-alcohol landscape, but the field of notable participants is contracting, according to a new report from Bump Williams Consulting (BWC) VP and chief strategy officer Dan Wandel.

Allagash Brewing founder Rob Tod brought something of a family heirloom – and a piece of American beer marketing history – for a show-and-tell segment in his keynote address to the New York State Brewers Conference in Albany last month.

Bev-alc returned to growth in Circana-tracked off-premise channels in Week 2 of St. Patrick’s Day celebrations, according to the latest report from the market research firm.

The YTD 2026 Beverage Performance report from 3 Tier Beverages highlights a market undergoing a meaningful recalibration, with modest top-line declines masking significant structural shifts.

Wisconsin’s Eagle Park Brewing & Distilling has acquired SoulBoxer Cocktail Co., setting the stage for Eagle Park’s further expansion into canned cocktails spanning alcoholic, non-alcoholic and THC-infused formats.

The former executive team behind Casamigos (minus its celebrity owners) is making another move in the bev-alc industry with Por Qué No, a ready-to-drink (RTD) tequila and vodka offering.

If there’s a stay of execution, it’ll probably be at the last minute. That’s what hemp lobbyists and industry groups are starting to believe about the potential for a reprieve from the upcoming November 12 THC ban, according to the Coalition for Adult Beverage Alternatives (CABA).

Abita Brewing Company’s 40th year could be its biggest since the mid-2010s craft beer boom. The Louisiana craft brewery’s forecast for 2026 is 170,000 barrels – nearly double its previous annual output, Abita president Troy Ashley told Brewbound.

I think we’ve all learned to do a proper whenever we hear TILRAY is done making deals at this point – although this time it’s for … Popsicles. Hmmm, OK, ya got me – do go on.

Firestone Walker is taking over U.S. production of Trumer Pils and acquiring the U.S. rights of the craft pilsner from The Gambrinus Company, the companies announced today.