Topo Chico Spirited: Spirit-Based Offering Coming From Molson Coors in 2023

Topo Chico Spirited: Spirit-Based Offering Coming From Molson Coors in 2023

Topo Chico’s fated move into hard spirits is coming in 2023, via Molson Coors. On the heels of the fast-growing Topo Chico Hard Seltzer brand, Molson Coors will launch a spirit-based version of Topo Chico in key markets, such as the southwest and southeast and parts of the Midwest.

August US Beer Shipments +2.4%; YTD Shipments -4.2%, Per Beer Institute

August US Beer Shipments +2.4%; YTD Shipments -4.2%, Per Beer Institute

U.S. brewers shipped an estimated 14.6 million barrels of beer in August 2022, a 2.4% increase compared to August 2021, according to the Beer Institute (BI), citing domestic tax paid estimates from the Alcohol and Tobacco Tax and Trade Bureau (TTB).

NielsenIQ: Non-Alc Beer, Wine and Spirits Doubled Since 2019; Beer Accounts for 85.3% of Non-Alc Category

NielsenIQ: Non-Alc Beer, Wine and Spirits Doubled Since 2019; Beer Accounts for 85.3% of Non-Alc Category

Dollar sales of non-alcoholic beer, wine and spirits at off-premise retailers have more than doubled in the last three years, according to market research firm NielsenIQ. In 2019, non-alc versions of traditional beverage-alcohol products earned $178.7 million at off-premise retailers. In the 52 weeks ending August 20, their dollar sales reached $395.2 million, according to IRI.