Keurig Dr Pepper (KDP) has taken a minority stake in non-alcoholic beer maker Athletic Brewing Company, following a $50 million investment in the brand. Athletic co-founder Bill Shufelt shares why KDP was the right partner, what the investment will go toward, and how the company is pacing toward the end of 2022.
Several big deals have gone down in 2022, from the sale of Stone Brewing to Sapporo, to Tilray’s recent acquisition of Montauk Brewing. Those transactions have one thing in common: investment bank Arlington Capital Advisors.
Non-alcoholic beer maker Athletic Brewing Company has received a $50 million investment from Keurig Dr Pepper (KDP) that will make the publicly-traded CPG giant a minority equity stakeholder in the business.
Backed by an experienced team of beverage operators, Massachusetts-based startup HighTide is aiming to capture a very specific title: the country’s number one cannabis-infused, non-alcoholic, ready-to-drink margarita brand.
Regenerative food companies are using a mix of environmental messaging and economic incentives to convince brewers and grain processors to adopt upcycling technology as a means of repurposing spent grain into human food production.
Don’t discount alcohol and make sure you have an attorney. That was the core advice from legal experts during the Massachusetts Brewers Guild’s (MBG) Mass Brewers Conference Monday.
Provi claims to be the largest online marketplace, growing from one buyer in its early years to 10% of on-premise buyers in the U.S. They have 1,500 distributor customers with 15,000 distributor sales reps using the technology each month.
Pilot Project, a Chicago-based brewery incubator, has hired former Lagunitas sales lead Tony Dziura as national sales director.
Following the boom of pandemic shutdown era e-commerce sales, how do you build an e-commerce strategy that works? And how do you create your own opportunities? Leaders in the e-premise space will share strategies during the 2022 Brewbound Live business conference November 29 and 30 in Santa Monica, California.
Global cannabis firm Tilray is adding an East Coast craft brewery to its growing brewery portfolio, with the acquisition of Montauk Brewing Company.
Bang Energy is removing the term “Super Creatine” from all packaging and advertising, after a jury ruled in September that the company and CEO Jack Owoc falsely advertised the ingredient in its products.
Following five years of research and development under the leadership of director of sales and marketing Jessica Gerth, jun maker Wild Tonic has unveiled a revamped visual identity designed to celebrate the brand’s uniqueness and clarify the difference between jun and kombucha for consumers.
Sometimes you can’t just easily wrap up a story. The sale of Modern Times is one of those stories. The latest in the Modern Times ownership saga is the deal to merge with Maui Brewing and form the Craft ‘Ohana platform closed last weekend.
Alcohol e-commerce platform Drizly announced a “new brand direction” this week, featuring a “redesigned product experience” and expanded shipping capabilities, as it celebrates a decade in business.
