Rincon Reservation Road Brewery Opens in Southern California

FUNNER, Calif. – The Rincon Band of Luiseño Indians is proud to announce the debut of Rincon Reservation Road Brewery (3R Brewery), the first certified Native American owned and operated brewery on tribal land in Southern California. Opening Thursday, January 30, 2020, adjacent to Harrah’s Resort Southern California in Funner, California, the brewery and beer offerings not only reflect the new brand but now also tell the story of the rich history of the tribe.

Rincon Reservation Road Brewery is the new iteration and rebrand of a former beer concept SR76 Beerworks. The brewery is operated today by the Rincon Economic Development Corporation (REDCO) that is now responsible for all brewery operations. REDCO is the economic development arm of the Rincon Band of Luiseño Indians. Since the change in management and rebranding, the 3R Brewery brand has evolved into a new vibrant brewery paying great homage to the heritage of the Native Americans and offers four signature beers, an enhanced tasting room and delicious new menu for guests to enjoy.

Known as the original Californians, the Rincon Band of Luiseño Indians have prevailed for over 14,000 years. In times past, ancestors traveled along a trail of the San Luis Rey River, that ran from its headwaters located in the Warner Hot Springs area of Palomar Mountain, to its mouth at modern day Oceanside.

The Luiseño people used this trail to travel across mountains to hunt for animals and gather acorns with which they made wewish, a traditional staple of their diet. Venturing to the coast they would fish among the rocks on the shore. Along the way on the trail there were tribal villages at Rincon and Pauma, where they would often stop to visit with friends and relatives.

Today, that indigenous trail we call Rincon Reservation Road is a historical expedition which runs through several modern-day Indian reservations including Rincon, Pechanga, Soboba, Pala, Pauma and La Jolla. As it did in the olden times, Rincon Reservation Road still connects their people.

Now everyone can take a journey down Rincon Reservation Road with the following offerings:

Oasis Blonde Ale – 4.2% ABV

The Oasis is a sanctuary of hidden beauty on Rincon Reservation. This light in color Blonde Ale celebrates that beauty with its low hoppy bitterness that balances well with slight fruit flavors that is dry, medium bodied and a malty sweetness.

Rez Dog- Hefeweizen – 5% ABV

It’s not an easy road for the Rez Dog but this one is unstoppable! In honor of the many reservation dogs, our Hefeweizen is a crisp, refreshing brew, taking the road less traveled. Made of 55% wheat malt, 45% two-row malt and German Hefeweizen yeast, Rez Dog has a medium mouth feel with large amounts of fruity banana aroma and flavor with a hint of clove.

Red Rattler-Amber Ale – 5% ABV

The Red Diamond Rattle Snake has made its home on Rincon Reservation for 14,000 years. Our Red Rattler-Amber Ale symbolizes the balance and respect needed to pay homage to San Diego’s largest snake species. Beautiful and powerful, this Amber Ale uses Caramel Malts that lend a toasted toffee and caramel flavor, while the toasted aroma with slight fruity and pine hop bitterness balances the sweetness.

Chief-IPA – 6% ABV

There can only be one chief! Our Chief IPA embodies what it means to be number one. We brew our IPA with two- row, wheat and oats to give it a dry, crisp, clean low malt flavor made with Zappa, CTZ, and Chinook hops to create a medium hop bitterness of spice and citrus with loads of tropical flavors and pine aromas.

Rincon Reservation Road Brewery is located at 777 Harrah’s Rincon Way in Funner, CA. Hours: Mon 2pm–9pm, Tue & Wed Closed, Thurs 2pm–9pm, Fri & Sat 2pm–10pm and Sun 10am–8pm.

For more information on Rincon Reservation Road Brewery, please visit www.3Rbrewery.com or call 760-751-3100. Stay up to date on the latest news and follow Rincon Reservation Road Brewery on Facebook and Instagram – @3RBrewery #3RBrewery.


The Rincon Band of Luiseño Indians reside on a 5,000-acre reservation in Valley Center, California. Established in 1875, the Rincon Band is a sovereign government recognized by the U.S. Constitution, the United States Congress, court precedent, and federal policy. The Rincon Band owns Harrah’s Resort Southern California and uses profits and other commercial enterprises to provide government services, cultural programs and economic development resources for their members and surrounding communities. For more information please visit www.rincon-nsn.gov.


The best resort in Funner, CA, Harrah’s Resort SoCal is an award-winning destination recognized as a top resort by Condé Nast Traveler, Los Angeles Magazine, USA Today, TripAdvisor and more. The looming two towers boast 1,087 luxurious guest rooms and suites, including 22 wellness-inspired rooms complete with yoga mats, Vitamin C infused showers and built-in sound systems. Every corner of the resort offers inventive ways to boost your fun. The Spa at Harrah’s is a 11,000-square-foot getaway featuring a full-service salon, barbershop, salt baths and more. Culinary creativity abounds at eight restaurants – from luxury dining to fast casual concepts. Kick workouts into high gear in the state-of-the-art Fitness Center, then soak up the SoCal sun at Dive, a pool paradise including SoCal’s first Swim-up Bar, a 400-foot Lazy River, 23 cabanas and eight hot tubs. To book your stay or learn more visit www.harrahssocal.com.


Funner (pronounced Fun-er) is located in North San Diego County, California. The destination was created in 2016 by the Rincon Business Committee (“Tribal Council”), the elected governing body of the Rincon Band of Luiseño Indians of the Rincon Reservation, California. Located between San Diego and Los Angeles, in a mountain valley along the San Luis Rey River, Funner is home to Harrah’s Resort SoCal and the first-ever Funner, CA mayor. In addition, the city holds the first tribally owned brewery, Rincon Reservation Road Brewery; Dive, a trifecta of pools including Southern California’s first Swim-up Bar; eight restaurants including recognizable names like Smashburger®, Starbucks® and Robeks®, along with 10-time Wine Spectator Award-Winner Fiore steakhouse. To book your stay or learn more about the city where fun lives, go to www.visitfunner.com.

Brewbound Job Board

The leading job board for the beer industry. Featuring hundreds of jobs from leading breweries and associated companies.

Brewbound Marketplace Listing

The Brewbound Marketplace features listings for equipment, services, and more. Post a listing today.

Brewbound's Database of Breweries

Brewbound's database of breweries includes thousands of breweries from around the world.

Beer Events Calendar

A public calendar of events that are happening in the beer industry

View calendar | Post Event
Brewbound Live Winter 2020

Santa Monica, CA ● Dec. 3+4, 2020

Early Registration Open
Brewbound Podcast

The Brewbound Podcast features interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes every Thursday.

Brewbound Job Board

A weekly live-streamed discussion series with beer industry leaders and watchers on the business adjustments being made during the COVID-19 crisis and the future of the industry.