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Drizly: Generation Z Seeks ‘Frictionless’ Social Media Marketing and Experiences

Drizly: Generation Z Seeks ‘Frictionless’ Social Media Marketing and Experiences

Social media campaigns and event marketing may be the most effective ways to market bev-alc brands to the youngest legal-drinking-age (LDA) consumers, Amit Patel, senior VP of strategic partnership and ad monetization for the e-commerce alcohol delivery platform Drizly, said during a webinar this week on Generation Z.