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Monster: Pricing +6% In September; FMBs In the Works and Spirits-Based RTDs Under Consideration

Monster: Pricing +6% In September; FMBs In the Works and Spirits-Based RTDs Under Consideration

Monster Beverage Corp. plans to introduce three to four alcoholic beverage brands over the next few quarters, some of which will use brand names acquired from CANarchy and some that will be developed in-house. That slate may not include hard seltzer, as the company playing in the broader FMB space and, potentially, spirit-based RTD canned cocktails.

Introducing Top Dog Cocktails

PAWS UP, PHILLY! With the explosion of ready-to-drink cocktails (RTD), Joanna Manzo and Matt Satten of Philadelphia were approached by a private investment group to combine their 25+ years in the industry to get a “high-end” RTD cocktail in the hands of the people.