Celebrity Ambassador Cynthia Bailey and Seagram’s Escapes Launch New Berry Mimosa
Seagram’s Escapes has once again partnered with its go-to celebrity ambassador Cynthia Bailey to co-create a new Berry Mimosa flavor.
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Craft beer industry news.
Big Nose Kate and Matchless Brewing Announce Special “Beer + A Shot” Collaboration
The unique mash bill of Big Nose Kate Whiskey has been cloned by Tumwater, WA’s Matchless Brewing for a special edition release aptly named Brave & Adventurous Saloon Lager.
Vermont’s Lost Nation Seeks New Equity Partner or Turnkey Sale
Vermont’s Lost Nation Brewing is at a crossroads. The business is seeking a new equity partner to buy out one of its co-founders or a complete turnkey sale of the brewery. Both options remain on the table.
Bacardi Acquires Ilegal Mezcal
Bacardi Limited has jumped fully into the mezcal game and acquired Ilegal Mezcal, the company announced today.
Asahi Europe & International Selects BinaryBeer for International Smart Keg Deployment for Digital Innovation
In a landmark “Internet of Things” use-case, Asahi Europe & International (AEI) has successfully deployed BinaryBeer’s smart keg solution as an Innovation project (test & learn) on Asahi-owned kegs, monitoring their journey across Europe in real-time to provide unprecedented insights into logistics, consumption, beer quality and sustainability.
Jim Koch Talks All Things ‘Fourth Category’ and Twisted Tea Competition
Beyond beer has been a key growth driver for bev-alc companies, and it’s the beer category’s battle to win, according to Boston Beer Company founder Jim Koch.
Brooklyn Brewery Takes Minority Stake in Hoplark, Forms Strategic Partnership
Brooklyn Brewery has taken a minority stake in Boulder, Colorado-based non-alcoholic (NA) hop tea maker Hoplark as part of a Series A funding round, the two companies announced today.
Molson Coors Ups Its Stake in ZOA with New Investment
Molson Coors Beverage Company’s faith in Dwayne Johnson-backed energy drink brand ZOA is rock solid.
Yuengling Announces Partnership with Soccer Star Alejandro Zendejas
D.G. Yuengling & Son, Inc., the Oldest Brewery in America, announced its partnership with accomplished professional soccer player Alejandro Zendejas, current winger for Liga MX Club América.
Oregon Fruit Products Introduces Concentrates for the Fermentation Market
Oregon Fruit Products, LLC, introduces its new limited line of Oregon Fruit Aseptic Concentrates, real fruit concentrates that are aseptically processed, clean label and meet Oregon Fruit’s rigorous quality standards.
Prost! Athletic Brewing Company’s Oktoberfest Returns
Athletic Brewing Company, America’s leading producer of non-alcoholic craft beer, announced the fifth annual release of its classic non-alcoholic Oktoberfest.
Resident Culture Brewing Company Joins Bevana Partners
Resident Culture Brewing Company, has joined forces with Bevana Partners to sell their beers online through Bevana’s online store at shop.bevana.com/collection/resident-culture.
NIQ: Non-Alc Reaches $510M; NA Craft Beer and Spirits Drive Growth
Non-alcohol spirits, wine and beer now have a market value exceeding half a billion dollars in off-premise channels, according to a new NIQ report on the category.
Labatt Blue Light Designated the “Official Canadian Import of Syracuse Athletics”
Labatt USA recently announced a three-year agreement for Labatt Blue Light to become the “Official Canadian Import of Syracuse Athletics.”