Increasing sales in the craft beer industry requires honesty, goal-setting, an unwavering commitment to “the grind,” and feet on the street, according to three veteran sales executives who presented to brewers at last week’s Craft Brewers Conference. Panelists stressed the importance of building strong wholesaler relationships and provided attendees with strategies for creating successful marketing plans and managing a rapidly-growing business.
MAMMOTH LAKES, Calif. — Mammoth Brewing Company announced today that it will open a new tasting room in Mammoth Lakes, California on April 18, 2014. The new location will be at 18 Lake Mary Road, revitalizing the former Whiskey Creek building, replacing the brewery’s former Berner Street tasting room.
San Diego, CA-With the arrival of two 30-barrel fermenters this week, Helm’s Brewing Company has more than doubled their brewing capacity from 750 barrels per year to over 2,000 barrels per year.
As seasons change, so too do the leaves of trees, providing shade as canopies of green in the summer before evolving into bouquets of yellow and orange in autumn, only to wither away entirely in the cold of winter. Then, they bloom again in spring. Craft brewers might find it more poetic to note the… Read more »
Spokane, WA — No-Li Brewhouse recently received a Facebook message from a Fairchild Air Force Base Sergeant, Ssgt Dustin Sheffield, currently deployed at Kandahar Airfield in Afghanistan about how much he enjoys their Spin Cycle Red Ale, as well as the brewery’s green helicopter shirt.
Fort Collins, CO — On April 19th, Odell Brewing will celebrate the return of Footprint RegionAle, its latest Cellar Series release beer made with ingredients sourced from each state in the brewery’s distribution footprint.
Half Moon Bay, Calif. — Half Moon Bay Brewing Company, the Coastside’s favorite family- and dog-friendly destination for craft beer and local seafood, has plenty to celebrate this May, including new Head Brewer, Shane Aldrich, who recently joined the brewing team alongside Brewmaster James Costa, a festive Cuatro de Mayo celebration and Mother’s Day beer… Read more »
San Clemente, CA—Oggi’s Pizza & Brewing Co. claimed a silver award in the 2014 World Beer Cup, a global beer competition that evaluates beers from around the world and recognizes the most outstanding brewers and their beers.
TAMPA, FL – A celebration of National Homebrew Day, known as AHA Big Brew, is now in its 17th year. Southern Brewing & Winemaking (Southern) will host a local gathering on May 3, 2014.
Kansas City, MO — Now in its fourth year, Deschutes Brewery’s Base Camp for Beer Fanatics is better than ever! Beer fans in Kansas City are in for an amazing series of specialty beer tastings, beer and food pairings, and appearances by Woody, the giant beer barrel on wheels.
IRI, a Chicago-based market research firm, and GuestMetrics, an on-premise data provider, announced Tuesday that they have formed an alliance that will integrate the research of both entities. The alliance will provide IRI clients with in-depth information about on-premise consumer purchases via GuestMetrics that will be placed against the context of IRI’s off-premise data.
Bloomfield, CT – Back East Brewery will honor the Windsor Shad Derby Festival with Shad Derby Pale Ale, a new American Pale Ale brewed with Centennial hops.
Empathy. It’s not something that you read much about in the beer industry, but it is a major reason why companies like Sierra Nevada and Dogfish Head have ascended the to the top of the craft space, according to three veteran sales executives who presented to brewers at last week’s Craft Brewers Conference in Denver,… Read more »
