New Belgium Concludes Philanthropic Campaign

FT. COLLINS, Colo. — New Belgium Brewing, maker of Fat Tire Amber Ale and a wide variety of award-winning beers, has wrapped up another joyous season of “The Glass That Gives”. The program, which ran from December 1, 2012 — January 31, 2013, gave people a chance to support nonprofit organizations by purchasing nucleated Belgian globes or sending free online cards. The campaign raised more than $7,500 and delivered 6,407 glassware sets to the doors of ecstatic recipients.

For every two-pack of glassware purchased during “The Glass That Gives”, New Belgium donated $1.00 to one of four beneficiaries, which each purchaser selected. The nonprofit partners who received donations from our generous friends include:

  • People for Bikes
  • Waterkeeper Alliance
  • National Sustainable Agriculture Coalition

In addition to the flurry of glass giving, more than 1,100 free, custom-made “give cheer + drink beer” cards went out to friends and family. New Belgium also donated $1.00 for each card sent to the nonprofit designated by the card creator.

Although “The Glass that Gives” program has ended, New Belgium glassware, shirts, belt buckles, bike bells and other goods are available year-round at the New Belgium store.

About New Belgium Brewing Company

New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses. In addition to Fat Tire, New Belgium brews eight year round beers; Ranger IPA, Shift Pale Lager, Sunshine Wheat, 1554 Black Ale, Blue Paddle Pilsener, Belgo IPA, Abbey Belgian Ale and Trippel.

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