Genesee Brew House Releases New Pilsner, IPA

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Rochester, NY – Spring is here and everyone is ready to get outdoors and crack open a refreshing beverage. The Genesee Brew House Pilot Batch Series is giving beer lovers two creations to delight the palate with its all-new IPA and Pilsner styles.

The IPA boasts a deep copper color bursting with flavor and a caramel malt profile to balance its intense hop bitterness. Loaded with four different types of hops, this brew has a powerful, yet very balanced, clean taste.

“For the IPA, we struck a balance between East and West coast styles by pairing a strong malt profile with prominent hops and tings of citrus, pine and grapefruit,” explained Genesee Brew House Brewmaster, Dean Jones. “I crafted several test batches before I was satisfied that I’d created the right recipe that would appeal to IPA-lovers and their astute senses. The fifth test batch turned out to be the winner that was sent to the brew house for production.”

The North German-style Pilsner is a crisp and exceptionally fresh beer prominently featuring Noble German hops along with the finest Pilsner malt. It is a medium-bodied lager that releases subtle, bready malt flavors balanced by an intense, but pleasant, hop bitterness.

“We wanted our Pilsner to stand out amongst others,” said Jones. “Tapping into Genesee’s rich past of brewing exquisite German-style beers, we made sure our mixture had a bold hop presence, typical of a Pilsner brewed in the north of Germany. This is one of the most difficult beers to brew correctly, so I’m very proud that we’ve crafted such an appealing blend.”

As New York’s oldest brewery, Genesee takes pride in time-honored traditions and its 138-year brewing legacy to create new and innovative beers. The all-new Genesee Brew House IPA and North German-style Pilsner were meticulously designed to provide beer lovers with a true taste of classic craft brewing.

The IPA will be available year-round beginning in April 2016 while the Pilsner will be available for a limited time only beginning May 2016. Both beers will be available in select retailers throughout several states across the country.

About the Genesee Brew House:

Once a century-old packaging center, The Genesee Brew House has transformed the 9,200 square-foot space into a beer destination for upstate New York and beyond. The first floor of the Brew House features interactive exhibits, multi-media content, a retail shop and a pilot brewery complete with a tasting bar. Upstairs, there is a pub-style restaurant with a 41-foot bar (hand-crafted out of old, wooden Genesee brewing tanks), outdoor terrace seating and a rooftop patio.

The Genesee Brew House tells a story of the Genesee Brewing Company that dates back to 1878. The brewery lays claim to being one of the oldest and longest continually operating breweries in the United States. By using an eclectic mix of vintage barrels, reclaimed wood, exposed ceiling, neon signs, new technology and modern exhibits, The Brew House will bring Genesee’s story alive for generations to come.

About The Genesee Brewery:

Slated for the summer of 2016, the Genesee Brewery will begin the first phase of a five year plan to create an Eco-Brewery District. Phase one includes a $39 million investment to modernize the brewery and create one of the most advanced brewing systems in the world. Combining modern innovation with the experience and heritage of New York State’s oldest brewery, Genesee will create a world class destination for beer and brewing on St. Paul Street in Rochester, New York.

Established in 1878, the Genesee Brewery makes the classic Genesee line of beers, the Original Honey Brown Lager, the Dundee Ales & Lagers family of craft beers, as well as Seagram’s Escapes. The Genesee Brewery also manufactures beer and other alcoholic and non-alcoholic beverages under contracts on behalf of other companies.

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