With the summer selling season’s last gasp just days away, NielsenIQ VP of beverage alcohol though leadership Jon Berg expects ready-to-drink (RTD) offerings and beer “to have positive momentum” this Labor Day holiday weekend. However, Berg cautioned that results may be “slightly muted” compared to 2021 as shoppers are “really starting to feel substantial impact from inflation now.”
Spirit of Gallo’s High Noon, the #1 selling spirit-based hard seltzer, is kicking off college football tailgating season with the release of a limited-edition High Noon Tailgate Pack, the perfect companion for gearing up for a game day against rivals or enjoying homecoming weekend at your alma mater.
Boston Beer Company is launching a multimillion-dollar, multi-channel marketing campaign to support Truly Hard Seltzer, which it recently reformulated with real fruit juice. In the new ad campaign, Boston Beer, which has leaned on singer Dua Lipa in previous Truly ads, has instead turned to fruit flies to help promote the reformulated hard seltzer brand.
Beer inventory in wholesalers’ warehouses is at risk of expiring in the next 30 days, according to the National Beer Wholesalers Association (NBWA) August edition of the Beer Purchasers’ Index (BPI).
Biggerstaff Brewing Company will celebrate its first anniversary on Friday, September 16 with the launch of their first ever canned beer, Family & Field.
With the opening of Snapdragon Stadium this Saturday and the upcoming fall sports season, AleSmith Brewing Company and San Diego State University are excited to announce AleSmith as the official craft beer.
Europe’s hot and dry growing season will result in lower yields this year from some of the world’s largest hop producing countries, global hop supplier BarthHaas reported Tuesday.
Happy hour is more popular than ever, according to data from beer-centric social media platform Untappd, which shows late afternoon and early evening check-ins have stolen share from nighttime drinking.
