Outlaw Light Beer Broadens Southern California Footprint Through New Partnerships

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Outlaw Light Beer Broadens Southern California Footprint Through New Partnerships

Category challenger light beer brand deepens California presence with targeted rollout across key southern markets

DENVER (July 7, 2026) — Outlaw Light Beer, the No. 1 fastest-growing light domestic beer in the U.S., is continuing its rapid 2026 expansion with new distribution partnerships spanning Southern California. Through collaborations with Morris Distributing, Delta Pacific Beverage, Saccani Distributing, Sunset Distributing, Superior Beverage, North Coast Mercantile, Valley Wide Beverage, Pacific Beverage and Heimark Distributing, the light beer brand is increasing its footprint across key markets, bringing its crisp, easy-drinking profile to more retailers, bars and restaurants throughout the region.

From the beaches of San Diego to the neighborhoods of Orange County and the greater Los Angeles area, Southern Californians can now find Outlaw Light on shelves and taps across the region. Brewed in Colorado by Tivoli Brewing Co., the light beer delivers just 105 calories per serving and a smooth 4.2% ABV, offering exceptional flavor, standout quality and affordability.

“Southern California is a unique and highly influential market, and expanding our presence here is a meaningful step in building Outlaw into a truly national brand,” said Ari Opsahl, CEO of Tivoli Brewing Co. “We’re approaching this region with intention, focusing on the right partners, the right communities and long-term growth. There’s an independence and authenticity to Southern California that mirrors what we stand for, and with Morris Distributing, Delta Pacific Beverage, Saccani Distributing, Sunset Distributing, Superior Beverage, North Coast Mercantile, Valley Wide Beverage, Pacific Beverage and Heimark Distributing helping lead the way, we’re confident in our ability to earn a place with drinkers across the region.”

Built on a down-to-earth approach and a commitment to doing things right, Outlaw Light aligns naturally with Southern California’s blend of laid-back lifestyle and hard-earned hustle. Whether it’s a post-surf beer, a backyard hang with friends or a cold one after a long day in the sun, Outlaw is designed to fit seamlessly into everyday moments.

The enthusiasm from distribution partners reflects the role Outlaw is filling within the market. Bret Reiter, director of sales for Morris Distributing, said, “The brand helps fulfill a need in the company’s portfolio to compete with larger national brands,” while Chris Dunn, owner of Delta Pacific Beverage, noted that “Outlaw provides access to the budget-friendly beer segment, which I believe needs a shot in the arm.”

Outlaw Light is currently in an aggressive growth phase, expanding from 6,750 retail placements in 2025 to a projected 32,500-plus placements in 2026 as the brand continues scaling nationwide.

That momentum is resonating with wholesalers throughout the state. John Miklas, director of chain sales for Sunset Distributing, said, “Outlaw allows the company to compete in spaces where it previously could not,” while Jeremy Holcomb, brand manager for Heimark Distributing, described the partnership as offering “solid beer, solid pricing and the opportunity to begin building business together.”

Chart-topping country artist HARDY is also an investor in the brand and a longtime fan of Outlaw Light, supporting its continued national expansion. Retail promotions and tour-related collaborations tied to the artist are planned throughout 2026, including potential activations across California markets.

“Outlaw gives our company ‘a beer to compete with the big boys’,” said Grant Kesler, alcohol sales manager for Saccani Distributing. “Something we have not had since selling PBR and Lagunitas.”

For more information, please visit OutlawBeer.com. To find an ice-cold Outlaw near you, visit OutlawBeer.com/where-to-buy/.

ABOUT OUTLAW LIGHT BEER

Brewed by Tivoli Brewing Company, Outlaw Light Beer represents a legacy of resilience, innovation and craftsmanship. With roots dating back to 1859, Tivoli has endured Prohibition and natural disasters, emerging stronger each time to create exceptional beers. Outlaw embodies this spirit with its crisp, easy-drinking and refreshing profile, designed for those who appreciate hard work and good times. Recognized as a Rising Star in the 2025 Brewbound Awards, Outlaw Light is a better beer done right and is celebrated for pushing boundaries and delivering real flavor, quality and character. More resilient than the average beer company and more fun, Outlaw is a celebration of dreamers and doers, crafted with pride for everyone’s enjoyment. For additional information, please visit OutlawBeer.com or follow along on Instagram, LinkedIn and Facebook.

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