• BevNET
  • Nosh
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider

Features

  • Brewbound Live
  • Jobs
  • Beyond Beer
  • Big Beer
  • Craft
  • Distribution
  • Data
  • M&A
  • New Products
  • People Moves
  • Podcast
  • Voices
  • PR
    back
    • Beer Companies
    • Supplier & Service Provider
  • Supplier News

Resources

  • Videos
    back
    • Brewbound Live Replay
      Replay Strategic Business Presentations
    • All Videos
  • Newsletter
    back
    • View Archive
    • Free Sign Up
  • Submit
    back
    • Submit News
    • Submit Beer Event
  • Directories
    back
    • Brewery Database
    • Marketplace
    • Nombase CPG Directory
    • Brewbound Awards
    • Supplier & Services Guide
  • About
    back
    • Media Kit & Advertising
    • About Brewbound
    • Contact Us
    • Team
    • Charter Members

Account

Login
  • Settings
Become an Insider
  • 2025 Awards
  • Brewbound Live 2026
  • Jobs
  • Podcast
  • Data
  • M&A
  • Newsletter
  • PR
  • Submit News
BrewboundPress Releases

Maui Brewing Co. Debuts Maui Light NA, a Crisp Non-Alcoholic Brew with a Hint of Lime

info_outline PRESS RELEASE posted by Maui Brewing Co

Jul. 7, 2026 at 11:51 am

X LinkedIn Reddit Facebook Email
Report Press Release
Non AlcoholicMaui BrewingMaui Brewing CoCraft OhanaMaui LightMaui Light NAMaui Light Non Alcoholic
Non-Alcoholic BeveragesBeer CompaniesSpirits Companies
  • image-01

Kihei, Maui, Hawaii (July 7, 2026) — Maui Brewing Co., Hawaii’s premier beverage company, is introducing Maui Light NA, the company’s first packaged non-alcoholic brew as an extension of the Maui Light brand. Light and crisp with a hint of lime, Maui Light NA is made for the laid-back moments that define island life.

Clean, crushable, and easy to enjoy anytime, anyplace, Maui Light NA delivers everything the Maui Light name promises at less than 0.5% ABV and just 35 calories. The brew first poured on draft in Maui’s taprooms statewide back in 2022 as Maui Lime NA, where it quickly earned a loyal local following. Now, the island favorite is hitting cans for the first time, reimagined as part of the Maui Light family.

“I’m a beer guy, and Maui Light NA means more moments to crack one open,” said Garrett Marrero, CEO and co-founder of Maui Brewing Co. “We brewed Maui Light NA for the sunrise paddle-outs, the big training days, the motorcyclists, the pilots, and the designated drivers who still want in on the fun. A laid-back brew to enjoy any time, any place.”

Though NA beer is still a small segment of the overall category, as Hawaii’s top local brand with four restaurants and a fiercely loyal fanbase, having a great offering in the space was a must. “We aim to be Hawaii’s total beverage solution, and that means showing up for our fans and our guests in every moment,” Marrero added.

Bringing a non-alcoholic brew to package has been a longtime goal for Maui Brewing as NA continues to surge as one of the fastest-rising segments in beer. Producing safe, quality non-alcoholic beer takes highly specialized and expensive equipment, so MBC teamed up with Deschutes Brewery in Bend, Oregon to bring Maui Light NA to life. Tapping into Deschutes’ best-in-class equipment and proprietary NA brewing methods, the two breweries worked side by side to dial in the recipe and make sure the final product cleared Maui’s high bar for quality.

Maui Light NA arrives on the momentum of Maui Light Lager, which launched across Hawaii in spring 2026 and quickly became a go-to favorite for beach days and life’s lighter moments. A 12-pack of the 4.0% ABV Maui Light Lager is slated to debut in the coming months, with exciting extensions already in the works.

Maui Light NA is rolling out now in 6-packs at select Hawaii retailers and restaurants.

###

About Maui Brewing Co.

Established in 2005, Maui Brewing Co. is an award-winning beverage company dedicated to innovation, sustainability, and quality. Its portfolio of brands includes Maui Brewing Co., Maui Hard Seltzer, Maui Island Spirits, and Kupu Spirits. Based in Kihei, Hawai‘i, Maui Brewing is the 33rd largest craft brewery by volume, with distribution in select US markets and countries around the world.

For More Information:
Learn More

Brewbound Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the beer and beyond industry. Join our community and stay ahead with exclusive insights from Brewbound.

Get Started

Already an Insider? Log In

Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • Maui Brewing Co.
    Maui Brewing Co.
    External Link Icon
    View on Nombase

Industry Marketplace

Contract Manufacturing & Packaging Services - Portland, Maine Area

Contract Manufacturing & Packaging Services - P...

  • View All
  • Post a Listing

Latest News

Off-Premise Bev-Alc Sales Reverse Course Before 4th; Spirits, RTDs Remain Bright Spots, per Circana Weekly Scans

Off-Premise Bev-Alc Sales Reverse Course Before 4th; Spirits, RTDs Remain Bright Spots, per Circana Weekly Scans

World Cup Yet to Combat Accelerated Q2 Declines in Off-Premise, per Bump Williams

World Cup Yet to Combat Accelerated Q2 Declines in Off-Premise, per Bump Williams

SPONSORED POST
What Suppliers Need to Know as Distributor Consolidation Reshapes the Middle Tier

What Suppliers Need to Know as Distributor Consolidation Reshapes the Middle Tier

Featured Jobs

Los Angeles Field Sales Representative - Allagash Brewing Company

Los Angeles Field Sales Representative - Allaga...

Part-Time Account Scout / Brand Ambassador - Equilibrium Brewery

Part-Time Account Scout / Brand Ambassador - Eq...

Sales Representative - Inland Empire - Coronado Brewing

Sales Representative - Inland Empire - Coronado...

Brewer - Shift Brewer - Urban Roots Brewing

Brewer - Shift Brewer - Urban Roots Brewing

Brewer - Malibu Brewing Company

Brewer - Malibu Brewing Company

National Chain Manager - Pittsburgh Brewing Company

National Chain Manager - Pittsburgh Brewing Com...

  • View All Jobs
  • Post a Job

Additional News

Deschutes and Costco’s Co-Branded Kirkland Beers to be Discontinued

Deschutes and Costco’s Co-Branded Kirkland Beers to be Discontinued

Insider’s Week in Beer: England, Atlanta Are Big World Cup Beer Winners

Insider’s Week in Beer: England, Atlanta Are Big World Cup Beer Winners

Press Clips: Allagash Launches New Ad Campaign; Ballast Point Closes SF Tasting Room; Do Consumers Really Know the Base?

Press Clips: Allagash Launches New Ad Campaign; Ballast Point Closes SF Tasting Room; Do Consumers Really Know the Base?

Beer Category Slips Further as 5 of Top 25 Vendors Improve Trends; Yuengling, Phusion, Athletic and Sazerac Gain Momentum

Beer Category Slips Further as 5 of Top 25 Vendors Improve Trends; Yuengling, Phusion, Athletic and Sazerac Gain Momentum

Jobs in the Beer Industry

  1. Facilities Manager - Trillium - Trillium
  2. Packaging Operator - Industrial Arts Brewing Company - Industrial Arts Brewing Company
  3. Brewer - Malibu Brewing Company - Malibu Brewing Company
  4. Part-Time Account Scout / Brand Ambassador - Equilibrium Brewery - Equilibrium Brewery
  5. Los Angeles Field Sales Representative - Allagash Brewing Company - Allagash Brewing Company
  6. von Trapp Brewery Cellar Person - von Trapp Brewery - von Trapp Brewery
  7. National Sales Director - Allagash Brewing Company - Allagash Brewing Company
  • View All Jobs
  • Post a Job

Promoted PR Posts

PopSips Expands Its Spiked Prebiotic Soda Into 2,000 Target, Walmart, Kroger, Safeway, and Sprouts Stores

PopSips Expands Its Spiked Prebiotic Soda Into 2,000 Target, Walmart, Kroger, Safeway, and Sprouts Stores

Merican Light Beer Expands into the Southeast with North Carolina and Tennessee Rollouts

Merican Light Beer Expands into the Southeast with North Carolina and Tennessee Rollouts

GOOD LIAR Non-Alcoholic Beer Continues Expansion to Whole Foods & Giant Eagle Market District

GOOD LIAR Non-Alcoholic Beer Continues Expansion to Whole Foods & Giant Eagle Market District

Revello Modern Mixers Launches Across Florida with Southern Glazer’s, Introducing a New Standard for Mixers

Revello Modern Mixers Launches Across Florida with Southern Glazer’s, Introducing a New Standard for Mixers

Canovation and CANPACK Formalize Collaboration to Accelerate CanReseal Toward Commercial Launch

Canovation and CANPACK Formalize Collaboration to Accelerate CanReseal Toward Commercial Launch

Celebrate and Support Tennessee State Parks with Beer

Celebrate and Support Tennessee State Parks with Beer

  • View All
  • Post a PR

Recent Articles

  • Newswire
  • Features
  • Spirits
  1. Maui Brewing Co. Debuts Maui Light NA, a Crisp Non-Alcoholic Brew with a Hint of Lime
  2. Iron Heart Canning Expands to Texas
  3. The 70th Annual Summer Fancy Food Show Gathers 32,000 Industry Professionals Representing the Best of Specialty F&B
  4. Lakefront Brewery Invites Wisconsin to Go Long With Its New Year-Round IPA, Noon Game!
  5. Seattle Cider Company Earns 2026 Good Food Award
  1. Off-Premise Bev-Alc Sales Reverse Course Before 4th; Spirits, RTDs Remain Bright Spots, per Circana Weekly Scans
  2. World Cup Yet to Combat Accelerated Q2 Declines in Off-Premise, per Bump Williams
  3. Thursday Overtakes Saturday in On-Premise Volume Share as World Cup Boost Continues, per BeerBoard
  4. Deschutes and Costco’s Co-Branded Kirkland Beers to be Discontinued
  5. Insider’s Week in Beer: England, Atlanta Are Big World Cup Beer Winners
  1. New RTDs From Vodkade, Wild Tide, E-40 and More
  2. Zero Proof Playbook: Soft Bar On What Sustains A Non-Alc Third Space
  3. M&A Activity For Scaled RTD Brands Expected to Ramp Up
  4. Columbia Distributing Adds 850k Cases of Wine and Spirits As RNDC Deal Closes
  5. Hugo’s Cocktails Takes Its Bartender-Crafted RTDs To New Markets
  6. Adam Kost on How Dirty Shirley Cleaned Up
  7. Reports: Diageo Layoffs Hit North American Business Unit
  • View All
  • Submit News

Brewbound

Contact

  • Advertise with Brewbound
  • Submit News
  • Submit a Beer Event
  • Post a Job Listing
  • Contact Us

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • Youtube

Resources

  • About Brewbound
  • BevNET.com
  • Taste Radio Podcast
  • BevNET Magazine
  • NOSH
  • Nombase

Navigate

  • News
  • Events
  • Breweries
  • Craft Beer Jobs
  • Craft Beer Events Calendar
  • Industry Marketplace
  • Videos
BevNET CPG Media Logo

Brewbound is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙