Margaritas Are America’s #1 Cocktail – So What’s Next?
Not everyone agrees on how to make a margarita, but one thing most cocktail enthusiasts do align on is that the cocktail has mass appeal.
News
Craft beer industry news.
California Craft Brewers Association Backs Bills to Improve Production Data Reporting and Allow Cider Production
The California Craft Brewers Association (CCBA) has sponsored two bills this legislative session: one that would allow members to produce cider and perry with existing licenses, and another that would restore transparency in beer production data reporting.
Orpheus Brewing to Close Atlanta Brewery and Taproom, Will Join Bevana Platform for Sales and Distribution
Orpheus Brewing will close its taproom and production facility in Atlanta on April 23, but the brand will live on as it transitions into beverage platform Bevana’s portfolio, Orpheus founder and brewmaster Jason Pellett shared Sunday on Twitter.
Upshot Helps Launch Corona Premier Virtual Clubhouse
Upshot, a leader in consumer advertising and brand activation, has developed another groundbreaking brand experience with Constellation Brands by launching a virtual clubhouse for the company’s premium light beer, Corona Premier.
Sycamore Brewing Announces Kick-Off to Mountain to Beach Campaign
Sycamore Brewing, Charlotte’s biggest independent beer brewer with a new 10,000 square foot beer garden opening this spring, announced the launch of an all-new marketing campaign to highlight its mainstay beers, Mountain Candy and Beach Candy.
Circana State of Bev-Alc Report: On-Premise Remains Challenged, Premiumization Continues, Flavors and Low-to-No Alc Drive Innovation
With the on-premise permanently altered following the COVID-19 pandemic, beer, wine and spirits producers are evaluating how to hold onto and gain shelf space.
Last Call: VA Governor Signs Crossover Alcoholic Beverage Merchandising Bill; MIA Beer in Distro Dispute with Cavalier in FL
Virginia retailers are now required under law to separate alcoholic versions of non-alcoholic brands from their soft drink counterparts.
Anderson Valley Brewing Company Announces Illinois Distributor Partnership with Oath Distributing
Anderson Valley Brewing Company (AVBC) announced its return to Illinois through a new distribution partnership with Oath Distributing. This strategic partnership brings a renewed focus to AVBC across the entire state with Illinois’ leading craft beverage distributor.
True North Ale Company Launches Straight Up IPA
True North Ale Company announces the launch of Straight Up IPA, adding to its offering of year-round core brands. A strong complement to Northern Haze, our flagship, Straight Up IPA pours crystal clear, fills the room with hops aroma, and drinks tropical with just a hint of piney dankness.
R&D Brewing and Dreamville Collaborate on New Festival Brew
R&D Brewing is excited to announce the launch of Dreamsicle Festival Brew, a limited-edition beer created specifically for Dreamville festival, taking place on April 1-2 in Raleigh at Dorothea Dix Park.
Seagram’s Escapes Makes a Play for More Visibility with 7.5 oz. Can Priced at $1
FIFCO USA has unveiled a new 7.5 oz can for its malt-based beverage line Seagram’s Escapes, aiming to leverage the new format and $1 price point to carve out space at retail outlets and bring in new customers.
Brewbound ICYMI: A Tale of 2 Market Expansions
This week, we have a tale of two market expansions and one is off to either a great start (selling more beer than expected) or a rough one (running into out of stocks), depending on your perspective.
Award-Winning FÜL Beverages Now Available in Six Midwestern States
FÜL Beverages, a smarter alternative to “quench any thirst any time” while at the same time giving your body exactly what it needs to relax, recover, or simply enjoy, announced that its products will be distributed in 130 Meijer stores across Michigan plus five other midwestern states.
WISEACRE Brewing Company Expands Distribution to Wisconsin
WISEACRE Brewing Company launches statewide distribution in Wisconsin via Beechwood Distributing. Two of the Memphis-based brewery’s year-round beers – Gotta Get Up to Get Down Coffee Milk Stout, and the Great American Beer Festival Bronze Medal-winning Tiny Bomb Pilsner – will be available, along with Seasonal and Specialty Releases, in Total Wine and Whole Foods stores across Wisconsin, along with many other better beer stores, bars, and restaurants.