Bitburger Treats Beer Lovers this Halloween with a Hauntingly Refreshing Lineup

BITBURG, GERMANY (October 13, 2026) — This Halloween (Saturday, October 31), Bitburger, the German pilsner brand built on more than 200 years of brewing legacy, is recognizing the parents and neighbors behind the real magic of the holiday with a scarily refreshing lineup of brews suited to every kind of seasonal gathering.

With Halloween falling on a Saturday this year, beer lovers can stock up on Bitburger's versatile line to carry them from a full day of college football into a night of spooky festivities. Whether folks are hosting a neighborhood get-together, cracking a cold one on the porch alongside a freshly-emptied candy bowl, or toasting to a scary good night, Bitburger offers a taste of German brewing tradition for Halloweekend and beyond, including:

• Bitburger Premium Pils (4.8% ABV): The brewery's crisp, clean flagship pilsner is the classic choice for backyard parties or a well-earned wind-down after trick-or-treating.

• Bitburger Radler (2.5% ABV): A refreshing blend of beer and lemon, this bright, citrusy option is especially well suited to a long evening spent celebrating in costume.

• Bitburger 0.0 (0% ABV): This alcohol-free pilsner is made for the parent walking the trick-or-treat route, the designated driver, or anyone who wants authentic German beer flavor without the alcohol.

• Bitburger Gluten-Reduced Lager (5.1% ABV): Nearly identical in flavor to the Premium Pils, this lager gives guests with gluten sensitivities a genuine beer option. Brewed with barley and tested to contain less than 20 ppm gluten, it is labeled gluten-reduced rather than gluten-free.

Every Bitburger beer is brewed in Bitburg, Germany, and is widely available at Publix Super Markets, Total Wine & More and local beer retailers throughout the Sunshine State. Availability in the United States is updated daily on discoverbitburger.com.

ABOUT BITBURGER BREWERY

Bitburger is one of Germany's leading privately owned breweries, with more than 200 years of brewing excellence. Its success is built on an uncompromising commitment to quality, a spirit of technical innovation and the dedication of its people. Reflecting its “Brewed for the Real” ethos, Bitburger stands for authenticity—real people, real ingredients and real taste—with every beer brewed in Bitburg, Germany using carefully selected raw materials and time-honored methods refined over generations. As a seventh-generation, family-owned company, Bitburger continues to balance tradition with progress, delivering a crisp, authentic beer that stands the test of time. “Bitte ein Bit!”