Craft beer industry news.
Mass. Bay Brewing Company – the parent company of Harpoon and UFO Beer – released two new beers –Harpoon Juicer Hazy IPA &UFO Florida Citrus – to provide a taste of sunshine throughout the entire year.
Firestone Walker has doubled down on its signature Hopnosis IPA to create Double Hopnosis—an Imperial Cold IPA made to mesmerize the senses.
The name Bevana has popped up in several brewery partnership announcements over the last couple of years. The Newton, North Carolina-based company has partnered mostly with companies in the southeastern U.S. Deciphering what Bevana does isn’t easy. Aaron Gore, Bevana senior director of business development, admitted that the platform has been “willfully vague” in the past about its services.
Yards Brewing Co. today announced an exclusive partnership with Philadelphia All-Star outfielder and slugger Kyle Schwarber as the new brand ambassador for its Philly Standard line of beers. To kick off the three-year partnership, Yards will launch a “Schwarber’s Standards” campaign promoting the partnership and Philly Standard product line.
Philadelphia-based Evil Genius Beer Company and iconic food brand, White Castle, have joined forces once again to create another limited edition, craveably sophisticated collaboration that’s bold, tasty and best served with Sliders.
Spring has officially sprung, andDogfish Head Craft Brewery is celebrating the season with three new beer options, Utopias Barrel-Aged 120 Minute IPA, Mandarin & Mango Crush and the Off-Centered Variety Pack.
Every year, the women of Melvin Brewing come together to brew a beer in celebration of International Women’s Day. Following its popularity on tap, the brew from 2021, ‘Miss Defy’ (5.0% ABV), a unique Kolsch-style brew, is now canned and available wherever you find Melvin beers.
Nine Pin Ciderworks, New York’s first farm cidery, has announced the re-release of its spring seasonal specialty cider: Cider Sangria.
Just in time for spring, Austin Eastciders, a leading cidery based in Austin, Texas, announced the launch of its latest Imperial Cider flavor, Austin Eastciders Imperial Tropical Punch.
In 2017, the Chehalis Tribe, comprised of around 900 members living on just over 11 square miles of reservation in southwest Washington, decided to construct a community-owned restaurant, brewery and distillery. There was just one problem: distilling on tribal lands was illegal.
Grey Sail Brewing of Rhode Island announced their summer lineup of craft beer including five new releases, today. The first release, available starting today, is Adrift, a laid-back IPA, available in pint format (16oz) in Rhode Island, Massachusetts and Connecticut. In addition to new beer styles, Grey Sail is also launching larger format cans, like Captain’s Daughter in a 19.2 oz.
In some corners of the craft beer world, the moniker “sell out” remains a label to be avoided at all costs. The word craft itself implies a certain stubborn independence, so when smaller independent breweries are sold to larger brewers or to the dreaded “private equity concern,” there is almost always a chorus of doom.
Nearly five years after it opened, Diageo will cease the majority of production later this spring at what was its first Guinness production brewery in the U.S. since 1954.
New brands accounted for 12.6% share of total beer brands in the last 52 weeks (ending February 25), but only 1.2% of total beer dollar sales in NielsenIQ-tracked off-premise channels, indicating a lack of “innovation efficiency,” according to Bump Williams, president and CEO of Bump Williams Consulting (BWC), in the company’s monthly industry update.
