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Craft beer industry news.

Insider’s Week in Beer: Cutwater an Early Super Bowl Favorite

Insider’s Week in Beer: Cutwater an Early Super Bowl Favorite

If you had any remaining doubts about the heat around the RTD cocktail business, A-B would like you to hold its canned Moscow Mule. Yes, the world’s largest brewery is giving one of its coveted Super Bowl slots this year to CUTWATER! This is in addition to the brand’s partnerships with the MLB, NFL, NBA teams and PGA Tour, and a 40% bump in summer media spend.

CEO Michelle Ivey Dives Into Lake Hour’s Strategy

CEO Michelle Ivey Dives Into Lake Hour’s Strategy

How can a new brand make a splash in the increasingly crowded ready-to-drink waters? A winning combination of differentiated flavors, artistic packaging and a willingness to work the market day in and day out. That’s what has been working for Lake Hour, according to CEO Michelle Ivey, this week’s featured guest.

Brewbound Newsletter: 🍻 Beer Drinkers Feel the Summer ‘Squeeze’

Brewbound Newsletter: 🍻 Beer Drinkers Feel the Summer ‘Squeeze’

Total U.S. beer industry supply declined 2.1% YoY in June, according to the latest volume report from the Beer Institute. The loss outperformed YTD volume (-3.9% thru June). Note: total industry supply includes domestic tax paid shipments, imports and state-level shipments.