Craft beer industry news.
As hard sports-drink-inspired RTDs appear set to dominate innovation in 2026, Bump Williams Consulting examined the segment’s early movers’ 2025 performance. Plus, Real American Beer refreshes packaging; Brewers Association CEO Bart Watson shares what’s working; Athletic enters Puppy Bowl; and much more.
Non-alcoholic (NA) beer BERO is cruising into its sophomore year with new investment and a pair of high-profile summer marketing opportunities.
The court-appointed receiver for Uncle Nearest Premium Whiskey says the embattled whiskey company is insolvent – with a 60-day countdown on its survival if there’s no intervention.
Ball Corporation’s North American can supply is essentially sold out in 2026, new CEO Ron Lewis shared during the company’s full-year and Q4 earnings call Tuesday.
Kirin-owned New Belgium Brewing has reorganized its business administration teams, resulting in the elimination of some roles, a spokesperson confirmed to Brewbound. The employees whose jobs were cut amount to fewer than 1% of the company’s overall workforce.
Coke’s New Revenue Streams unit is transferring control of its Red Tree Beverages bev-alc play to different structural leadership, according to Beer Business Daily.
Nearly six years after the COVID-19 pandemic shut down on-premise businesses and ignited a drastic shift in consumer purchasing behavior, bars and restaurants still have not returned to pre-pandemic levels of bev-alc volume sales, according to a new report from market research firm NIQ.
Garage Beer is getting in the big game. The Kelce-brothers-backed lager brand has made a regional Super Bowl LX ad buy in Philadelphia with a spot that pokes the big game’s most prominent beer advertiser, Anheuser-Busch InBev’s Budweiser.
The ripples of green that graced most of bev-alc off-premise scans through the first few weeks of 2026 expanded to a full blown ocean in the latest week, with double-digit year-over-year (YoY) growth recorded across nearly every major category, according to the latest report from market research firm Circana.
This March, Owl’s Brew will launch Spiked Pop (4.8% ABV), a new flavored malt beverage (FMB) line into the re-emerging hard soda market.
Monster Brewing is selling off the equipment assets of Deep Ellum Brewing (Dallas, Texas) at auction, after shuttering the brewery’s taproom and shifting production of the brand’s beers to other facilities last year. In other auction news, Trillium Brewing’s outdoor bathrooms have got to go. The Boston brewery is auctioning off the bathrooms from its former beer garden.
It’s not too often in life that one gets the opportunity to own “the Bentley of outhouses,” and yet that’s where we find ourselves as January comes to a close.
Pieces of Rogue Ales & Spirits’ business will be sold during an estate auction on March 7, according to a filing in the U.S. Bankruptcy Court for the District of Oregon.
The majority of adult non-alcoholic (ANA) beverage buyers are new consumers to the category, suggesting opportunities for suppliers looking to have a greater impact on the category, according to new data from market research firm NIQ.
