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Craft beer industry news.

Pabst Reorganizes Sales Structure, Eliminates Roles, Seeks New Tenant for HQ

Pabst Reorganizes Sales Structure, Eliminates Roles, Seeks New Tenant for HQ

Pabst Brewing has eliminated an undisclosed number of jobs, a spokesperson confirmed to Brewbound. Although rumors swirled over the weekend that the cuts could amount to as much as 40% of Pabst’s workforce, the spokesperson said those estimates were more than double the actual impact.

Molson Coors CEO on Portfolio Gaps, Premiumization Challenges and Growth Outlook

Molson Coors CEO on Portfolio Gaps, Premiumization Challenges and Growth Outlook

Two months into his tenure as president and CEO, Rahul Goyal’s plans for Molson Coors’ future are becoming clearer. Those plans point to the company being in the market for a needle-moving spirit-based ready-to-drink (RTD) brand, committed to turning around Blue Moon Belgian White trends and building marketing campaigns around encouraging consumers to go out and socialize over beers.

Insider’s Week in Beer: 😎 Rockaway Goes Hollywood

Insider’s Week in Beer: 😎 Rockaway Goes Hollywood

BREWBOUND isn’t the only one goin’ Hollywood (adjacent) – my very own neighborhood brewery ROCKAWAY BREWING CO. in Long Island City, NYC is giving Jeopardy! star Vinnie Cilurzo a run for the craft beer celebrity title! The brewery was featured in this week’s FBI episode on CBS.

Monster and Coca-Cola Strengthen Partnership to Drive Global Growth

Monster and Coca-Cola Strengthen Partnership to Drive Global Growth

Monster Beverage Corp. and The Coca-Cola Company have eliminated “undue friction” in their distribution relationship. Free from those frictions, Monster is now ready to leverage the partnership to expand its beverage category reach and fuel global growth, leadership shared this week.

Flavorman 2026 Beverage Predictions: Fruity & Indulgent Flavors, Caffeine Alternatives and Convenience

Flavorman 2026 Beverage Predictions: Fruity & Indulgent Flavors, Caffeine Alternatives and Convenience

Consumers are ready to indulge in 2026, as long as brands make it easy to do, according to Flavorman’s annual beverage trends report. The beverage development firm shared its 2026 Beverage Trends Forecast last week – accompanied by a humorous news sketch – which included predictions for top flavors, ingredients and marketing trends for the year ahead.

The Lost Abbey’s Tomme Arthur on Turning Surviving Into Thriving and California’s Real Estate Squeeze

The Lost Abbey’s Tomme Arthur on Turning Surviving Into Thriving and California’s Real Estate Squeeze

The Lost Abbey’s Tomme Arthur’s current tagline is “We’re surviving, not thriving.” On the latest edition of the Brewbound Podcast, Arthur shared his view of The Lost Abbey’s business moves in an effort to “grow down,” while also hitting on a major challenge facing California brewers coming up on the expiration of their leases as landlords seek market rate increases in rent.

BeerBoard: On-Premise Volumes Drop Big on Thanksgiving Eve

BeerBoard: On-Premise Volumes Drop Big on Thanksgiving Eve

Both draft (-10%) and packaged beverage-alcohol (-14.9%) suffered double-digit volume declines in the on-premise on the night before Thanksgiving, according to market research firm BeerBoard.

Brewbound Live 2025 is 1 Week Away!

Brewbound Live 2025 is 1 Week Away!

We are one week out from Brewbound Live 2025 in Los Angeles. These are times when getting together with your peers and others from across the industry can make a difference.