Craft beer industry videos
LONGMONT, CO – The fourth annual Oskar Blues GABF Ordeal consists of three days of bus rides (Denver pick-up) that offer GABF-ers and craft beer lovers the chance to go backstage at ALL Oskar Blues locations during Great American Beer Festival week.
If there’s one skill that Stone Brewing co-founder Greg Koch has mastered, it’s the ability to grab headlines. So last month, when Stone unveiled plans to construct its new $25 million brewery in Berlin, it wasn’t all that surprising that Koch would kick off the ceremonial announcement by getting behind the controls of a forklift and dropping a giant boulder on a pile of “industrial” beers from around the world. But that wasn’t the stunt that earned Stone the attention.
Spokane, WAÔǪ No-Li Brewhouse continues to champion their small, hands-on culture by hosting “12: Small Batch Festival” at their brewery in Spokane, WA on August 23, 2014 from noon-4 PM.
ST. PAUL, Minn. — Summit Brewing Company today announces the release of Herkulean Woods, a lager brewed with maple syrup and spruce tips and the 16th beer in the limited release Unchained Series. It will be available on draught and in 6-pack bottles the week of August 18.
Five months after SweetWater Brewing began canning its beer, the Atlanta-based craft brewery is once again augmenting its packaging lineup. Beginning this week, Sweetwater will ship newly designed glass bottles, now embossed with the company’s logo and tagline, to its wholesalers.
It’s been nearly 18 months in the making, but Brew Hub is finally ready to open the doors to its Lakeland, Fla. brewery. The company has installed a 100-barrel brewhouse and is now taking its brewing and fermentation equipment for a test drive, Schoen told Brewbound.
The country’s tenth largest craft brewery, Stone Brewing Co., today announced plans to build a new $25 million brewery in Berlin. The San Diego-based craft brewery said it plans to open a production brewery and “expansive destination restaurant” in Germany’s capital city by early 2016.
Bud Light today announced a sponsorship and content marketing alliance with Live Nation and Insomniac to become the ‘Official Beer Sponsor’ of North America’s most popular dance music festival brand, Electric Daisy Carnival (EDC). The multi-city festival program is part of Bud Light Platinum’s year-long “Turn Up Your Night” campaign, an initiative grounded in electronic… Read more »
File this marketing stunt under the genius column. In an effort to promote the release of its new summertime seasonal beer, Swill, the folks over at Bend, Ore.-based 10 Barrel Brewing filled a vending machine with the beer, rigged it up to dispense free product and hit the road for a tour of the Pacific… Read more »
Craft Brew Alliance’s Hawaiian-themed craft brand, Kona Brewing, today unveiled its first major advertising campaign, “Dear Mainland.” The new televisions spots will begin airing this month in urban beach communities like San Diego and Los Angeles as well as Orlando and features two Hawaiian brothers commenting on “common mainlander customs,” like multi-tasking and the brevity of happy hour.
At the 2014 Craft Brewers Conference (CBC), held earlier this month in Denver, Colo., it seemed like most attendees were, at one point or another, immersed in a discussion about the relationship between craft brewers and distributors. Building upon those conversations, Brewbound asked attendees what the most important considerations are when making new distributor selections. Those responses are included in the latest installment of our video series.
If you ask a group of beer industry professionals for their take on the Brewers Association (BA) definition of a “craft brewer,” take cover — it’s a polarizing topic. So, at last week’s Craft Brewers Conference in Denver, Brewbound asked a number of brewers for their thoughts on the revised craft brewer definition. The latest installment in our video series is published above for your viewing pleasure.
DENVER — Representing the first major innovation in yeast cultivation in more than 100 years, San Diego-based White Labs unveils its proprietary FlexCell propagation process, which minimizes its environmental footprint while ensuring the quality and purity commercial brewing customers expect.
Run your own race. That’s the advice Marty Ochs, the founder of E3 Craft Strategies and the former vice president of sales for Ninkasi Brewing, gives to craft brewers when they ask him how to measure success. Last week, Brewbound asked a number of CBC attendees how they defined success, beyond brewing a quality pint.
