Videos

Craft beer industry videos

MillerCoors Takes Bud Light Taste Test to St. Louis

The beer drinkers of St. Louis have spoken. Miller Lite went to Bud Light’s birthplace, St. Louis, to find out which beer people chose in a promotional blind taste test. 76% of St. Louisans chose Miller Lite instead of Bud Light, with dedicated fans surprised that the local favorite wasn’t chosen when the beers were revealed.

Anchor Brewing Releases 43rd Annual Christmas Ale

Anchor Brewing Company announces the release of its 2017 Anchor Christmas Ale. A smooth and creamy winter warmer with rich flavors of cacao, toffee and roasted nuts, and subtle hints of honey and herbal spice, this year’s brew marks the 43rd annual release of this Anchor tradition.

Texas Beer Distributor Presented Life Service Award at National Convention

The National Beer Wholesalers Association (NBWA) presented its highest honor during the 80th Annual Convention and Trade Show to Joe LaMantia, Jr. in recognition of his lifetime of service to the beer distribution industry and his South Texas community.

Brewers Association Releases Book Detailing History of Session Beer

Sharing a beer or two with friends is one of life’s many joys. Session beers, whose mild strength invites more than one round, adhere to high-quality standards and are dedicated to balance and drinkability above all. The latest release from Brewers Publications, Session Beers: Brewing for Flavor and Balance by Jennifer Talley, explores the history behind some of the world’s greatest session beers, past and present.

Watch: Episode 004 of Learning Curve Featuring Border X Brewing

Watch: Episode 004 of Learning Curve Featuring Border X Brewing

Shot on location in San Diego and Portland, Ore., the latest episode of Learning Curve follows the founders of Border X Brewing as they learn from multiple Craft Brew Alliance executives and brew a collaboration beer in the recently built Widmer Brothers Innovation Brewery.

Video Playback from Brewbound Session NYC 2017 is Now Available

Video Playback from Brewbound Session NYC 2017 is Now Available

Last month, nearly 200 beer industry professionals converged on New York City for the Brewbound Session business conference and videos from the event are now available for viewing. Held on June 15 at the at the Metropolitan West, the summer 2017 edition of our bi-annul business conference featured a variety of thought-provoking conversations with craft brewery founders, interactive panel discussions with retailers and distributors, and engaging presentations from the likes of Nielsen, First Beverage Group and Harpoon Brewery.

First Beverage Group’s Townsend Ziebold: ‘It’s a Buyers Market’ (Video)

First Beverage Group’s Townsend Ziebold: ‘It’s a Buyers Market’ (Video)

After six consecutive years of double-digit growth (2010-2015) within the craft beer segment, and a three-year period of intense merger-and-acquisition activity (2014-2016), brewery multiples are beginning to normalize, according to First Beverage Group managing partner Townsend Ziebold.

Heineken Launches New Partnership with CBS and ‘The Late Show with James Corden’

Today, Heineken announced the launch of a new partnership with one of television’s most popular programs, CBS’ THE LATE LATE SHOW with JAMES CORDEN, which will include an exclusive sponsorship of the show’s famous on-set bar. Heineken signage, bottle displays, barware and more will be featured on-air regularly within the show’s famous on-set bar where it will be available to serve to guests.

Press Clips: BA Releases Style Guidelines; US Hop Acreage Grows

Press Clips: BA Releases Style Guidelines; US Hop Acreage Grows

In this week’s edition of press clips: The Brewers Association releases its 2017 beer style guidelines; the Hop Growers of America report on hop acreage growth and Revolution Brewoing, A-B and MillerCoors strike sports sponsorship deals.

World of Beer Announces 2017 ‘Drink It Intern’ Selections

World of Beer, Inc. (WOB), is excited to announce the selections for the company’s 2017 Drink It Intern program. Over 7,000 hopefuls applied during the nationwide submission for the chance to spend the summer traveling, capturing and sharing the stories of beer communities big and small. After a two-month nationwide search, the craft beer tavern chain is excited to introduce the Drink It Intern class of 2017

Craft Brew Alliance Launches New Kona Brewing ‘Dear Mainland’ Spots

At a time when Americans are leaving millions of unused vacation days on the table and spending more time in front of screens than ever before, Kona Brewing Company and the larger-than-life but laid back Hawaiian “Bruddahs” from the “Dear Mainland” campaign are back to playfully suggest that shifting our priorities might help us enjoy life more. In new digital videos that launch May 8, the Bruddahs humorously remind us to get out and have some real-life fun as they “review” a few of the ways we get stuck to our screens – whether to catch up on the latest reality television feud, crush a mobile game, or check out a viral cat-in-funny outfit video.

Throwback Thursday: Relive the 2017 Craft Brewers Conference (Video)

Throwback Thursday: Relive the 2017 Craft Brewers Conference (Video)

Earlier this month, more than 13,000 beer industry professionals converged on Washington, D.C., for the 34th annual Craft Brewers Conference, hosted by trade group the Brewers Association. If you couldn’t make it to Foggy Bottom and you’re wondering what you missed, or if you simply want to look back at the largest annual gathering of craft brewing industry professionals, check out our video recaps below.

Learning Curve Episode 003 Released

Learning Curve Episode 003 Released

The third installment of Brewbound’s Learning Curve documentary series, which profiles winners of the bi-annual Startup Brewery Challenge, is now viewable online. Shot on location in Chicago and Portland, Oregon, this latest episode of Learning Curve follows the founders of Hopewell Brewing on their journey to Beervana and showcases some of the lessons they learned while meeting and brewing with members of the Craft Brew Alliance (CBA) team.