A growing number of drinkers are looking to consume “better-for-you” alcohol products with “functional” ingredients and fewer calories. In the following video, attendees of the 2019 Craft Brewers Conference share their thoughts on this emerging area of the beer category.
Craft beer industry videos
Attendees of the 2019 Craft Brewers Conference, held last month in Denver, Colorado, explain how they are standing out in a crowded environment and overcoming challenges in the marketplace.
More than 300 beer industry professionals gathered at Cervantes’ Masterpiece in Denver, Colorado, earlier this month to partake in conversations around the emerging health and wellness segment within beer, as well as the importance of becoming a more diverse and inclusive industry. Videos of the evening’s two panel discussions are now available for playback on the Brewbound YouTube channel.
Last week, 14,000 beer industry professionals made their way to Denver, Colorado, for the annual Craft Brewers Conference, hosted by the Brewers Association (BA). During the event — which featured about 100 different seminars on topics ranging from diversity and inclusion to franchise law reform – leaders from the BA cautioned attendees about future growth prospects for the category.
More often than not, Evil Twin Brewing founder Jeppe Jarnit-Bjergsø finds himself in the news for a supposed “feud” with his identical twin brother, Mikkel Borg Bjergsø, the founder of Mikkeller Beer. But the storyline is getting old to Jeppe, who has, at times, turned to social media to express his discontent with how media outlets compare the Evil Twin and Mikkeller businesses. Still, Jeppe, who met with Brewbound in June to discuss the forthcoming opening of his first brick and mortar production facility in Queens, New York, says the fractured relationship with his brother is not an act.
Three of the largest U.S. beer companies dropped a slate of new advertisements this week in an effort to capture the attention of soccer fans tuning into the 2018 World Cup. Anheuser-Busch InBev, the world’s largest brewer, rolled out three new medieval-themed commercials for Bud Light, one of which was created for the World Cup and produced in both English and Spanish.
More than 100 brewers and state guild leaders traveled to Washington, D.C., last month to take part in the Brewers Association’s annual SAVOR craft beer and food pairing event in the shadow of the U.S. Capitol building. In addition to serving hundreds of beers alongside an assortment of cheeses, meats, and other fancy fare, industry attendees also spent time meeting with legislators to discuss a variety of issues impacting the beer industry.
As the clock turned to midnight, the exemption on aluminum and steel tariffs expired on Canada, the European Union and Mexico. The levies imposed by President Donald Trump — 25 percent on foreign steel and 10 percent on aluminum — will now be collected from the nation’s trade allies, who have subsequently threatened to impose their own tariffs on U.S. exports. Brewbound stopped by the Beer Institute’s Washington, D.C., offices to discuss the news with CEO Jim McGreevy. Watch the video above.
Earlier this month, nearly 14,000 beer industry professionals traveled to Nashville, Tennessee, for the annual Craft Brewers Conference, hosted by trade group the Brewers Association. The BA used the gathering to further draw a line between the companies it represents — small and independent U.S. breweries — and those brands owned by larger, international beer conglomerates.
Earlier this month, Brewers Association CEO Bob Pease took the stage at the 2018 Craft Brewers Conference (CBC) in Nashville, Tennessee, and extolled the benefits of direct-to-consumer sales. Calling breweries with the ability to sell beer across the bar or to-go “ground zero for bringing new drinkers into the category,” Pease made his case for the continued expansion of the beer category via own-premise sales.
Firestone Walker has 805. New Belgium has Dayblazer. Founders has Solid Gold. Boston Beer has Sam ’76 and Sierra Nevada has BFD (Beer For Drinking). The common thread linking each of those brands? They’re all less than 5 percent ABV and marketed to consumers as “drinkable,” “crushable,” “light,” or “easygoing.”
During the 2018 Craft Brewers Conference (CBC), held earlier this month in Nashville, Tennessee, Brewers Association (BA) leaders dedicated a significant amount of time and energy to advocating for the increased adoption of its independent craft brewer seal.
With more than 6,300 breweries competing for consumer mindshare in today’s crowded beer environment, standing out is a “constant battle.” That’s how Neal Stewart, vice president of marketing for Dogfish Head Craft Brewery, described the difficulty of differentiating a craft brand in 2018 during last week’s Brew Talks meetup, held during the annual Craft Brewers Conference in Nashville, Tennessee.
The beer drinkers of St. Louis have spoken. Miller Lite went to Bud Light’s birthplace, St. Louis, to find out which beer people chose in a promotional blind taste test. 76% of St. Louisans chose Miller Lite instead of Bud Light, with dedicated fans surprised that the local favorite wasn’t chosen when the beers were revealed.