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Craft beer industry videos

An ‘Evil Twin’ in the Spotlight (Video)

An ‘Evil Twin’ in the Spotlight (Video)

More often than not, Evil Twin Brewing founder Jeppe Jarnit-Bjergsø finds himself in the news for a supposed “feud” with his identical twin brother, Mikkel Borg Bjergsø, the founder of Mikkeller Beer. But the storyline is getting old to Jeppe, who has, at times, turned to social media to express his discontent with how media outlets compare the Evil Twin and Mikkeller businesses. Still, Jeppe, who met with Brewbound in June to discuss the forthcoming opening of his first brick and mortar production facility in Queens, New York, says the fractured relationship with his brother is not an act.

Anheuser-Busch, Constellation Brands and Heineken Release New Ad Campaigns Ahead of World Cup

Anheuser-Busch, Constellation Brands and Heineken Release New Ad Campaigns Ahead of World Cup

Three of the largest U.S. beer companies dropped a slate of new advertisements this week in an effort to capture the attention of soccer fans tuning into the 2018 World Cup. Anheuser-Busch InBev, the world’s largest brewer, rolled out three new medieval-themed commercials for Bud Light, one of which was created for the World Cup and produced in both English and Spanish.

Video: Relive SAVOR 2018

Video: Relive SAVOR 2018

More than 100 brewers and state guild leaders traveled to Washington, D.C., last month to take part in the Brewers Association’s annual SAVOR craft beer and food pairing event in the shadow of the U.S. Capitol building. In addition to serving hundreds of beers alongside an assortment of cheeses, meats, and other fancy fare, industry attendees also spent time meeting with legislators to discuss a variety of issues impacting the beer industry.

Beer Institute CEO Discusses Latest on Tariffs (Video)

Beer Institute CEO Discusses Latest on Tariffs (Video)

As the clock turned to midnight, the exemption on aluminum and steel tariffs expired on Canada, the European Union and Mexico. The levies imposed by President Donald Trump — 25 percent on foreign steel and 10 percent on aluminum — will now be collected from the nation’s trade allies, who have subsequently threatened to impose their own tariffs on U.S. exports. Brewbound stopped by the Beer Institute’s Washington, D.C., offices to discuss the news with CEO Jim McGreevy. Watch the video above.

Throwback Thursday: Relive the 2018 Craft Brewers Conference (Video)

Throwback Thursday: Relive the 2018 Craft Brewers Conference (Video)

Earlier this month, nearly 14,000 beer industry professionals traveled to Nashville, Tennessee, for the annual Craft Brewers Conference, hosted by trade group the Brewers Association. The BA used the gathering to further draw a line between the companies it represents — small and independent U.S. breweries — and those brands owned by larger, international beer conglomerates.

Video: CBC Attendees Discuss the Risks of Growing Via Taprooms

Video: CBC Attendees Discuss the Risks of Growing Via Taprooms

Earlier this month, Brewers Association CEO Bob Pease took the stage at the 2018 Craft Brewers Conference (CBC) in Nashville, Tennessee, and extolled the benefits of direct-to-consumer sales. Calling breweries with the ability to sell beer across the bar or to-go “ground zero for bringing new drinkers into the category,” Pease made his case for the continued expansion of the beer category via own-premise sales.

Video: CBC Attendees Agree, Sessionable Lagers Are a Trend to Watch

Video: CBC Attendees Agree, Sessionable Lagers Are a Trend to Watch

Firestone Walker has 805. New Belgium has Dayblazer. Founders has Solid Gold. Boston Beer has Sam ’76 and Sierra Nevada has BFD (Beer For Drinking). The common thread linking each of those brands? They’re all less than 5 percent ABV and marketed to consumers as “drinkable,” “crushable,” “light,” or “easygoing.”

Video: CBC Attendees Share Key Takeaways From 2018 Meeting

Video: CBC Attendees Share Key Takeaways From 2018 Meeting

During the 2018 Craft Brewers Conference (CBC), held earlier this month in Nashville, Tennessee, Brewers Association (BA) leaders dedicated a significant amount of time and energy to advocating for the increased adoption of its independent craft brewer seal.

Video: Marketing Strategies Discussed at Brew Talks CBC

Video: Marketing Strategies Discussed at Brew Talks CBC

With more than 6,300 breweries competing for consumer mindshare in today’s crowded beer environment, standing out is a “constant battle.” That’s how Neal Stewart, vice president of marketing for Dogfish Head Craft Brewery, described the difficulty of differentiating a craft brand in 2018 during last week’s Brew Talks meetup, held during the annual Craft Brewers Conference in Nashville, Tennessee.

MillerCoors Takes Bud Light Taste Test to St. Louis

The beer drinkers of St. Louis have spoken. Miller Lite went to Bud Light’s birthplace, St. Louis, to find out which beer people chose in a promotional blind taste test. 76% of St. Louisans chose Miller Lite instead of Bud Light, with dedicated fans surprised that the local favorite wasn’t chosen when the beers were revealed.

Anchor Brewing Releases 43rd Annual Christmas Ale

Anchor Brewing Company announces the release of its 2017 Anchor Christmas Ale. A smooth and creamy winter warmer with rich flavors of cacao, toffee and roasted nuts, and subtle hints of honey and herbal spice, this year’s brew marks the 43rd annual release of this Anchor tradition.

Texas Beer Distributor Presented Life Service Award at National Convention

The National Beer Wholesalers Association (NBWA) presented its highest honor during the 80th Annual Convention and Trade Show to Joe LaMantia, Jr. in recognition of his lifetime of service to the beer distribution industry and his South Texas community.

Brewers Association Releases Book Detailing History of Session Beer

Sharing a beer or two with friends is one of life’s many joys. Session beers, whose mild strength invites more than one round, adhere to high-quality standards and are dedicated to balance and drinkability above all. The latest release from Brewers Publications, Session Beers: Brewing for Flavor and Balance by Jennifer Talley, explores the history behind some of the world’s greatest session beers, past and present.

Watch: Episode 004 of Learning Curve Featuring Border X Brewing

Watch: Episode 004 of Learning Curve Featuring Border X Brewing

Shot on location in San Diego and Portland, Ore., the latest episode of Learning Curve follows the founders of Border X Brewing as they learn from multiple Craft Brew Alliance executives and brew a collaboration beer in the recently built Widmer Brothers Innovation Brewery.