Three of the largest U.S. beer companies dropped a slate of new advertisements this week in an effort to capture the attention of soccer fans tuning into the 2018 World Cup. Anheuser-Busch InBev, the world’s largest brewer, rolled out three new medieval-themed commercials for Bud Light, one of which was created for the World Cup and produced in both English and Spanish.

More than 100 brewers and state guild leaders traveled to Washington, D.C., last month to take part in the Brewers Association’s annual SAVOR craft beer and food pairing event in the shadow of the U.S. Capitol building. In addition to serving hundreds of beers alongside an assortment of cheeses, meats, and other fancy fare, industry attendees also spent time meeting with legislators to discuss a variety of issues impacting the beer industry.

As the clock turned to midnight, the exemption on aluminum and steel tariffs expired on Canada, the European Union and Mexico. The levies imposed by President Donald Trump — 25 percent on foreign steel and 10 percent on aluminum — will now be collected from the nation’s trade allies, who have subsequently threatened to impose their own tariffs on U.S. exports. Brewbound stopped by the Beer Institute’s Washington, D.C., offices to discuss the news with CEO Jim McGreevy. Watch the video above.

Earlier this month, nearly 14,000 beer industry professionals traveled to Nashville, Tennessee, for the annual Craft Brewers Conference, hosted by trade group the Brewers Association. The BA used the gathering to further draw a line between the companies it represents — small and independent U.S. breweries — and those brands owned by larger, international beer conglomerates.

Earlier this month, Brewers Association CEO Bob Pease took the stage at the 2018 Craft Brewers Conference (CBC) in Nashville, Tennessee, and extolled the benefits of direct-to-consumer sales. Calling breweries with the ability to sell beer across the bar or to-go “ground zero for bringing new drinkers into the category,” Pease made his case for the continued expansion of the beer category via own-premise sales.

Firestone Walker has 805. New Belgium has Dayblazer. Founders has Solid Gold. Boston Beer has Sam ’76 and Sierra Nevada has BFD (Beer For Drinking). The common thread linking each of those brands? They’re all less than 5 percent ABV and marketed to consumers as “drinkable,” “crushable,” “light,” or “easygoing.”

During the 2018 Craft Brewers Conference (CBC), held earlier this month in Nashville, Tennessee, Brewers Association (BA) leaders dedicated a significant amount of time and energy to advocating for the increased adoption of its independent craft brewer seal.

With more than 6,300 breweries competing for consumer mindshare in today’s crowded beer environment, standing out is a “constant battle.” That’s how Neal Stewart, vice president of marketing for Dogfish Head Craft Brewery, described the difficulty of differentiating a craft brand in 2018 during last week’s Brew Talks meetup, held during the annual Craft Brewers Conference in Nashville, Tennessee.

Shot on location in San Diego and Portland, Ore., the latest episode of Learning Curve follows the founders of Border X Brewing as they learn from multiple Craft Brew Alliance executives and brew a collaboration beer in the recently built Widmer Brothers Innovation Brewery.

Last month, nearly 200 beer industry professionals converged on New York City for the Brewbound Session business conference and videos from the event are now available for viewing. Held on June 15 at the at the Metropolitan West, the summer 2017 edition of our bi-annul business conference featured a variety of thought-provoking conversations with craft brewery founders, interactive panel discussions with retailers and distributors, and engaging presentations from the likes of Nielsen, First Beverage Group and Harpoon Brewery.