Top Features

BrewDog USA’s Eric Franco on Gaining Greater Autonomy and Getting Focused

BrewDog USA’s Eric Franco on Gaining Greater Autonomy and Getting Focused

Less has been more with BrewDog’s U.S. business over the last year and a half. On the latest episode of the Brewbound Podcast, BrewDog USA chief sales and marketing officer Eric Teodoro Franco explains how the business has “done fewer things better,” leading with a focus on its core brands, which helped the brand increase volume 26% last year.

Texas Gov. Signs Executive Order to Create Legal Hemp Framework

Texas Gov. Signs Executive Order to Create Legal Hemp Framework

Texas governor Greg Abbott has signed an executive order mandating age restrictions on the sale of hemp-derived THC products, roughly three months after he vetoed a bill that would have outlawed the intoxicant entirely in the Lone Star State.

Boston Beer Seeking Next $250M Brand Amid 4th Category Failures

Boston Beer Seeking Next $250M Brand Amid 4th Category Failures

Boston Beer Company is willing to fail fast with new fourth category products in order to find its next big brand, founder and CEO Jim Koch shared during last week’s Barclays’ Global Consumer Staples Conference.

Circana Weekly Scans: Labor Day ‘Sort of Delivered and Kind of Failed’

Circana Weekly Scans: Labor Day ‘Sort of Delivered and Kind of Failed’

Labor Day weekend provided a needed boost in sales for the bev-alc industry, but was yet another occasion where 2025 trends fell below 2024 comps, according to the latest weekly scans report from Circana and the market research firm’s EVP of BevAl, Scott Scanlon.

🥨 Beer and Pretzels? It’ll Never Work

🥨 Beer and Pretzels? It’ll Never Work

Despite what shelves look like at retail this week – it’s still a little early for Oktoberfest chatter, so let’s keep this weekend’s conversation to overpaid NFL players spitting on each other in true opening week fashion. But … who could resist a little preparatory pretzel talk when it involves good ol’ Shocktop!

3 Tier Beverages: Spirits-based RTDs Becoming Bigger Thorn in Beer’s Side, Despite Slowed Growth

3 Tier Beverages: Spirits-based RTDs Becoming Bigger Thorn in Beer’s Side, Despite Slowed Growth

The growth of spirits-based ready-to-drink cocktails (RTDs) may be slowing. However, the segment’s impact on the beer category is far from abating, according to bev-alc consulting and data firm 3 Tier Beverages.

Spirits-based RTD growth peaked in 2020, with dollar sales growth of more than 150% in NIQ-tracked off-premise channels (total U.S. xAOC plus liquor plus convenience), 3 Tier Beverages consultant Erin McVickers shared in a webinar last week. Growth then progressively slowed, but the segment was still able to more than double dollar sales from 2021 (nearly $1.53 billion) to 2024 (nearly $3.19 billion).