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Night Shift Brewing to Open Brewery and Taproom Inside Converse World Headquarters Building

Night Shift Brewing to Open Brewery and Taproom Inside Converse World Headquarters Building

Fast-growing Massachusetts-based Night Shift Brewing will open a second brewery and taproom on the first floor of the building that houses the Converse World Headquarters, Brewbound has learned. Located at One Lovejoy Wharf, the new location will include a 10-barrel brewing system and have the capacity to produce upwards of 2,500 barrels, co-founder Michael Oxton told Brewbound.

Yet Another Brewery-Run Beer Garden is ‘Popping Up’ in Boston

Yet Another Brewery-Run Beer Garden is ‘Popping Up’ in Boston

Downtown Boston is getting another summer beer garden, thanks to Mayor Martin Walsh and the City of Boston, Wachusett Brewing Company, and Delaware North, a hospitality company owned by Bruins owner Jeremy Jacobs. Dubbed “Boston Seasons” and located at City Hall Plaza, the new pop-up beer garden, ice cream shop and mini-golf course will open May 4 and operate seven days a week throughout the summer.

3×3 Insights Aims to ‘Shine Light’ on Independent Retail Data

3×3 Insights Aims to ‘Shine Light’ on Independent Retail Data

While widely known market research firms IRI Worldwide and Nielsen have been able to accurately track large volumes passing through major grocery, convenience, and chain retailers, information from upwards of 50,000 off-premise independent retail accounts has been more difficult to access. Those days could be coming to an end, if 3×3 Insights, an upstart New York-based retail analytics company, which launched earlier this year and is backed by the founder of Priceline.com, is able to successfully scale.

Anheuser-Busch’s ZX Ventures Acquires UK-Based Spirits Company

Anheuser-Busch’s ZX Ventures Acquires UK-Based Spirits Company

In recent years, Anheuser-Busch InBev’s “global growth and innovation team” ZX Ventures has invested in at least nine international breweries, and now the company is pushing into spirits. ZX Ventures today announced the acquisition of Atom Group, a United Kingdom-based spirits, eCommerce and import business. Specific financial terms of the deal were not disclosed.

Deschutes Reworks Plans for Virginia Brewery

Deschutes Reworks Plans for Virginia Brewery

Two years after announcing plans to build a $95 million secondary brewing facility in Roanoke, Virginia, Oregon’s Deschutes Brewery has hit the pause button. The company, which was set to purchase 49 acres of land by May 1, is in the process of renegotiating an incentive package in order to maintain “flexibility” on the timeline, size and scope of the project, Deschutes CEO Michael LaLonde told Brewbound.

Shmaltz Brewing Inks Sales Partnership with Artisanal Imports

Shmaltz Brewing Inks Sales Partnership with Artisanal Imports

Shmaltz Brewing Company will boost its trade presence thanks to a new brand management partnership with Artisanal Imports, the two companies announced today. In addition to “more than doubling” its current sales staff as a result of the agreement with Artisanal, Shmaltz, which currently sells beer in about 30 states, plans to expand the availability of its beers to at least six new markets.

Capitalizing on Craft: CPG Cashes In on Beer’s Success

Capitalizing on Craft: CPG Cashes In on Beer’s Success

Whether it’s a Dogfish Head hop-pickle or a Guinness-branded thick cut potato chip, beer’s influence on the broader CPG category can be seen in a variety of new products. Food and beverage brands are trying to create excitement by partnering with and taking notes from beer leaders on everything from innovations and packaging to distribution and marketing strategies. The result: booming business brewed for all industries involved.

Boston Beer Confirms Plans to Open Faneuil Hall Taproom

Boston Beer Confirms Plans to Open Faneuil Hall Taproom

The maker of Samuel Adams beer is planning to set up shop in the heart of downtown Boston, today confirming plans to open a taproom in the summer of 2019. Boston Beer Company — which makes and markets a variety of beer, cider and flavored malt beverage products – is “in the final stages of negotiating” a lease for another Samuel Adams taproom to be located at 60 State Street.

Time Traveling: How Craft Beer Has Evolved Since 1990

Time Traveling: How Craft Beer Has Evolved Since 1990

In the final scene of Back to the Future, after Marty McFly has improved the arc of his fate by correcting errors of the past, his mentor, Dr. Emmett “Doc” Brown, sends his flying DeLorean time machine careening into McFly’s driveway. You might have fixed the mistakes of the past, he says, but in the future, your offspring are jerks. Let’s move to the final scene of another video, now, on April 22, 2009, at the Brewers Association’s annual conference – when toasts are raised by a room full of brewing entrepreneurs, who have just viewed the debut of the provocative “I am a Craft Brewer” video to great acclaim.

Night Shift Distributing Expands Portfolio to Include Non-Alcoholic Beverages, Spirits and Wine

Night Shift Distributing Expands Portfolio to Include Non-Alcoholic Beverages, Spirits and Wine

Since signing up its first four craft breweries about a year ago, Night Shift Distributing has inked agreements with 14 new brewery partners and expanded its reach into non-alcoholic beverages, wine and spirits. The Massachusetts-based company today announced distribution partnerships with seven new companies, including a cold brew coffee maker, an organic plant-based water producer and a variety of other brands.