News

The next evolution in adult non-alc (ANA) will require brands to push flavor to greater heights, invest in retail strategy, and find new occasions.

President Donald Trump issued an executive order on Thursday directing the U.S. Attorney General to move cannabis from a Schedule I to Schedule III controlled substance, marking a watershed moment in the history of U.S. marijuana policy and a significant step forward for the nascent THC-infused beverage industry.

After months of outpacing overall inflation, the Consumer Price Index (CPI) for beverage-alcohol at home and away was lower than the CPI for all goods at +2.7% year-over-year (YoY) in November 2025, according to the latest report from the Bureau of Labor Statistics (BLS).

Von Ebert Brewing has spent the past five years playing catch up with demand. The Portland, Oregon-based company began in 2018 as a family-founded brewpub seeking to bring fresh German-inspired beers to the Pacific Northwest.

Brewbound Live 2025 is in the books! Podcast co-hosts Zoe Licata and Jessica Infante recap this year’s conference. Then, Karl Strauss Brewing (San Diego, CA) co-founder and CEO Chris Cramer joins Brewbound editor Justin Kendall for this week’s featured interview.

A proposed consumer antitrust class action lawsuit was filed against PepsiCo and Walmart after a now-dismissed Federal Trade Commission (FTC) complaint against them was unsealed. At issue is the allegation that Pepsi gave Walmart exclusive discounts not offered to other retailers. 

This year was not an easy one for entrepreneurs in bev-alc or adult alternatives. Consumers and investors are adjusting their relationships with alcohol, and still doubtful of the emerging adult non-alc industry. But the smartest beverage founders are meeting those challenges by digging deeper into their relationships with the industry, the environment and their communities…. Read more »

“Barring a drastic change in the last few weeks” of 2025, craft will likely record its third consecutive year of volume declines and second consecutive year in which brewery closings outpaced openings, according to the Brewers Association (BA) in the trade group’s annual Year in Beer report.

Pennsylvania-based contract manufacturer Lion Beverages, LLC has closed a $150 million investment as it prepares to expand capacity in the new year.

Mark Anthony Brands founder and chairman Anthony von Mandl will step down as CEO and has appointed vice chairman Phil Rosse to succeed him, according to a memo shared with distributors today.

Craft beer’s grocery losses continued to accelerate in November, according to the latest monthly report from market research firm Circana. The segment recorded high-single-digit declines in dollar sales (-8.2%) and volume (-9%) at grocery stores in the four-week period (L4W) ending November 30, Circana reported. Those losses mark an acceleration from the prior L4W period… Read more »

Total bev-alc dollar sales fell 23% week-over-week (WoW) in an expected post-Thankgiving dive, Circana EVP, BevAl Scott Scanlon shared in the market research firm’s latest week report (data ending December 7).

Sycamore Brewing co-founder Justin Brigham may be divesting of the company, but industry members are not separating him and his legal charges from the Charlotte, North Carolina-based brewery so quickly.

PepsiCo allegedly created a soft drink “price gap” with Walmart, creating a system that allowed the world’s largest retail to obtain preferential promotional payments, while those same payments were reduced for Walmart’s competitors, according to court documents unsealed last week.