News

In an ever-connected world, reaching consumers is easier than ever before, but the difficulty of meaningfully connecting with them has grown exponentially.

Boston Beer Company has adjusted its fiscal year 2026 (FY26) guidance in the wake of continued shipment and depletions declines through Q3.

Southern Glazer’s has a new horse in the hard sports drinks race. VDKLYTE, another ready-to-drink (RTD) vodka + ade, arrives from THC beverage developer Mac Beverage Brands, whose portfolio includes Pamos THC Spirits and Cocktails, Maniball Peanut Butter Tequila, and Lolli THC Soda.

Hard tea and boozy water maker NOCA will refresh the packaging for its Too Turnt Tea and Weekend Water franchises in early 2027.

Give consumers an occasion, and they will reach for their wallets. At least, that’s what market research firm NIQ’s October off-premise scans suggest.

In this era of cross-beverage convergence, anything is possible, even a beer-flavored energy drink. Nutrabolt SVP of marketing Emily Hoyle joined the Brewbound Podcast to discuss, All Hopped Up, the limited-edition offering from energy brand C4.

Most beer segments recorded improved trends as the final quarter of 2026 kicked off this month, but that didn’t guarantee the same result for top beer vendors.

Check out distribution news initially reported in the Brewbound Insider Newsletter October 19-21, including headlines from Crazy Mountain, Crowns & Hops, Ska Brewing and more.

Check out news items initially reported in the Brewbound Insider Newsletter October 19-21, including headlines from Suarez Family Brewery, Arlington Brewing, Shiner and more.

The settlement between Southern Glazer’s and the Federal Trade Commission (FTC) puts oversight on the nation’s largest wine and spirits distributor – but may not actually prohibit the distributor from engaging in the very sort of discriminatory pricing that triggered the lawsuit.

Three Floyds Brewing is unleashing a variant of its sought-after, formerly festival-exclusive Dark Lord on retailers as a bookend to the Munster, Indiana-headquartered craft brewery’s 30th anniversary.

In a brunch conversation that meandered from Groundhog Day to Greek mythology, Boston Beer Company leaders and Brewers Association (BA) president and CEO Bart Watson mused on craft beer’s current slump and how it can be busted.

Beer’s summer may have left a bit to be desired, but the transition into fall shows possible end-of-year momentum for the segment, despite continued year-over-year (YoY) declines, according to the latest monthly report from market research firm Circana.

Anheuser-Busch InBev’s (A-B) BeatBox has been forced to modify its packaging after a UK alcohol industry watchdog upheld a public complaint that the drinks could appeal to underage drinkers.