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Craft beer industry news.

Boston Beer to Refresh Truly Hard Seltzer Strategy with New Packaging, Ad Campaign

Boston Beer to Refresh Truly Hard Seltzer Strategy with New Packaging, Ad Campaign

Boston Beer is hitting the reset button with Truly Hard Seltzer in an effort to reverse the brand’s negative trends. Ahead of today’s Q4 and full-year earnings report, Boston Beer announced it would release new packaging, a new advertising campaign and communicate “clearer messaging” for Truly this spring as the company looks to grow Truly’s share and hold the No. 2 position in the segment behind White Claw.

Riverbend Malt House Publishes Record Numbers and Esteemed Recognitions in 2022 Year In Review

ASHEVILLE, NC — 2022 was a monumental year for Riverbend Malt House that included a 50 percent capacity increase, and deeper agricultural and environmental commitments than ever before. The malthouse was honored with a prestigious Malt Cup award for malt quality, and named one of Inc. 5000’s fastest growing  private companies— among many other milestones…. Read more »

ButcherJoseph Advised Brewing Science Institute on a Sale to Its Employees

ButcherJoseph & Co. (“ButcherJoseph”) served as exclusive financial advisor to Brewing Science Institute (“BSI” or the “Company”) on its sale to an Employee Stock Ownership Plan (ESOP). Established in 1996, BSI is located 8,500 feet in elevation in the scenic foothills of Pikes Peak and helps professional brewers achieve optimal brewing results. The transaction closed in January 2023.

Bale Breaker’s Frenz Collaboration Series: Bigger and Better Than Ever in 2023

Bale Breaker Brewing Company, a family-owned brewery located in the beautiful Yakima Valley, is excited to announce the lineup for 2023’s Frenz Collaboration Series. First up, releasing on February 10th, is a collaboration with long-time friends and mentors, Georgetown Brewing.

Press Clips: CPI for Beer At-Home +9% in January; Sheehan to Sell Craft New Hampshire to A-B Wholesalers

Press Clips: CPI for Beer At-Home +9% in January; Sheehan to Sell Craft New Hampshire to A-B Wholesalers

CPI for Beer At-Home +9% in January vs. 2022 The Consumer Price Index (CPI) for beer at-home continues to outpace inflation, increasing +9% last month versus January 2022, according to the U.S. Bureau of Labor Statistics (BLS). Beer price hikes have yet to slow down, increasing +8.6% year-over-year (YoY) in December, +7.7% in November and… Read more »

American Craft Spirits Association: Craft Spirits Have Young, Regional Demographic

American Craft Spirits Association: Craft Spirits Have Young, Regional Demographic

Data released last week by the Distilled Spirits Council of the United States (DISCUS) showed that for the first time spirits revenues outpaced beer, but how did craft spirits measure up? At last weekend’s American Craft Spirits Association Conference in Portland, data experts shared insight into the segment’s growth and opportunities.

IRI: January Beer Dollar Sales +7%; Craft Struggles; Athletic Now Top 25 Vendor; White Claw Surges; Voodoo Ranger Still Climbing

IRI: January Beer Dollar Sales +7%; Craft Struggles; Athletic Now Top 25 Vendor; White Claw Surges; Voodoo Ranger Still Climbing

Price increases and easy comps carried off-premise beer dollar sales up +7%, to nearly $2.9 billion, year-to-date through January 29 in multi-outlet and convenience stores tracked by market research firm IRI. Although dollar sales climbed, volume (measured in case sales) was slightly down -0.3% through the first month of 2023.