News

Craft beer industry news.

Red Hare Brewing Company’s SPF 50/50 is Now Year-Round

Red Hare Brewing Company’s wildly popular beer, SPF 50/50, has been a rousing success since its launch in Summer 2016. Due to overwhelming customer response, SPF 50/50 is now available year round!

Block 15 Releases Seasonal Coffee Stout & Bière de Mars

This March, Block 15 Brewing Company will release two new spring entries in their Seasonal Bottle Conditioned Series—Cosmic Cold Brew, Double Ristretto and Here Comes the Sunshine. Both will be available bottled and on tap in early spring—with distribution to bottle shops and tap houses around Oregon and parts of Washington. Bottle conditioned using Block 15’s custom-fabricated mixing tank, both beers are designed to be enjoyed both freshly bottled and cellared.

Sprecher Brewery Updates Its Year-Round Beer Labels

In early 2016 customers received a clue that the familiar look of Sprecher Brewery’s beer labels was about to transform. For its award-winning winter seasonal, the familiar shiny label bearing a coat of arms and the name Winter Brew had been replaced by a fun depiction of old man winter and the words Winter Lager.

illumiTap Ushers in New Era of Smart Beer Tap Handles

During an era of cut-throat competition in the draft beer industry one of the fundamental marketing mechanisms has remained relatively unchanged for decades; the draft beer tap handle.

Beer Sales Slump in Early 2017

Beer Sales Slump in Early 2017

U.S. beer volume sales declined 1.2 percent through the first 50 days of the year, according to recent data from market research firm IRI Worldwide. The company, which tracks category-wide sales trends at off-premise retail outlets, said total beer dollar sales were up just 0.1 percent through February 19 in its multi-outlet and convenience (MULC) store universe (which includes grocery, drug, Wal-Mart, club, dollar, mass-merchandiser and military stores).

New Belgium Releases Juicy Watermelon Lime Ale

Brewed with watermelon and lime peel, New Belgium Brewing’s new seasonal release offers an approachable, fruit-infused ale. Juicy Watermelon Lime Ale is crisp, refreshing and juicy – the perfect option for beating back the summer heat. It has a bright fruity flavor and a thirst-quenching finish. The beer, which is available now through July, is available in 12 oz. bottles and cans, and on draft.

MillerCoors Introduces Redd’s Wicked Strawberry Kiwi

The Wicked Hour is back and better than ever with the return of the Redd’s Wicked Limited Release series. Kicking off the return of the series is Redd’s Wicked Strawberry Kiwi, a new daring flavor that allows revelers to start their night the right way. The second flavor in the series, Redd’s Wicked Strawberry Kiwi, hits shelves nationwide March 1 and will be available for a limited time only.

North Peak to Release Original Pale Ale

North Peak Brewing Company is known for their IPAs. From their classic Diabolical to a Stormy—an oat IPA to Hoodoo—a wet-hopped IPA released every fall, the bold, hoppy style of beer is a constant throughout the brewery’s portfolio.