Craft beer industry news.
Racing back to shelves this week, Bear Republic’s seasonal release, Café Racer 15 will be returning in style. Marking the official launch of the Double IPA Series, Café Racer 15 makes its arrival for the first time in six-packs.
Massachusetts beer wholesalers are going on the offensive. After several years of fighting small craft brewers’ efforts to change state franchise laws, the Beer Distributors of Massachusetts today filed a bill that would enable beer companies making less than 30,000 barrels annually to sever relationships with wholesalers for no cause.
Buskey Cider will begin canning this week for a can launch date of January 21, 2017, producing the first 12 oz 6-pack of canned hard cider in Virginia.
Anheuser-Busch has officially announced its return as the exclusive category advertiser for the 2017 Super Bowl, marking its 28th consecutive year in the big game. The national brewer will feature four of its brands, bringing back last year’s advertisers Budweiser, Bud Light, Michelob ULTRA, and Super Bowl newcomer – Busch.
Small businesses can now raise a maximum of $1 million annually from non-accredited investors through Securities and Exchange Commission-approved third-party crowdfunding portals such as WeFunder. Two breweries have already maxed out their campaigns.
Craft canned beer pioneers Oskar Blues Brewery led the aluminum revolution in 2002, so it’s no surprise that the Colorado-based brewery’s flagship release, Dale’s Pale Ale, finished 2016 as the nation’s top-selling craft can six-pack at U.S. supermarkets, according to market research firm IRI Worldwide.
A pair of transactions in the Pacific Northwest will see the coming together of three wholesalers and the creation of a new jointly owned entity by two prominent beer distribution companies. Click Wholesale Distributing — a craft beer, spirits and wine wholesaler with operations in Renton, Wash., Spokane, Wash., and Hayden, Idaho — today announced its pending sale to Craig Stein Beverage.
Edwards, Colorado-based Crazy Mountain Brewing Company has announced that its original brewing facility in Edwards, Colorado is now being used entirely for the production of the company’s limited release “Local’s Stash Reserve Series” of beers.
SweetWater Brewing Co. announces four new brews to be released in February, 2017: Grass Monkey hoppy pale wheat with lemongrass as a new spring seasonal, Old Man Johnson’s Farm imperial stout with raspberries from the Dank Tank, 20th Anniversary Ale, and the first release from the new Hatchery Series.
The treasured Black Pearl, with its 12.0% ABV and 30 IBUs, consists of the base beer for Imperial Coconut Porter (2016 GABF Gold Medal Field Beer Champion) that has been set aside to age in Rum barrels.
In keeping with the tradition of honest ales and lagers, Bear Republic Brewing Company has released fan favorite IPA, Hop Shovel, in six-packs. Previously only available in draft, Hop Shovel joins the ranks of its brothers Racer 5, Grand-Am, Pace Car Racer, and Double Aught in the year-round lineup.
Today, Heineken® Light, “Best Tasting Low Calorie Lager” winner at the 2016 World Beer Championships, launched “Hypnotize,” the first TV commercial of 2017 in partnership with award-winning actor and brand spokesperson, Neil Patrick Harris. The new commercial kicks off a series of three spots this year, which proudly showcase Heineken Light’s one-of-a-kind delectable flavor through Neil’s signature wit and light hearted humor.
Spring in New England can be fickle; snow one day, shorts weather the next. To help equip beer drinkers for whatever spring tosses their way, Harpoon has released a single hop Spring Pale Ale that’s just right for whatever the day brings.
Strongbow Hard Apple Ciders, the number one selling global cider brand, unveils its newest flavor, Strongbow Orange Blossom. The new flavor delivers a fresh, spring-like orange blossom aroma with a touch of sweetness and a juicy apple finish. Strongbow Orange Blossom, along with all Strongbow products, contain no artificial flavors or colors.
